Marketing

  1. Add to Wish List Measurement in Marketing Research

    Measurement in Marketing Research

    Thomas Salzberger
    Measurement in Marketing Research investigates latent variables in marketing, focusing on current paradigms as well as recently suggested alternative concepts. The book proposes a unified scientific definition of measurement that allows ...
    Hardback (2009)

    List price $242.00

    Member price $217.80

  2. Add to Wish List Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    The authors of this book reconsider the dominant marketing paradigm in the context of a contemporary market in which marketing developments increasingly restrict the effectiveness of marketing activities. Consumers are thus overloaded wi...
    Hardback (2008)

    List price $134.00

    Member price $120.60

  3. Add to Wish List Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...
    Hardback (October 2005)

    List price $165.00

    Member price $148.50

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  4. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (1995)

    List price $190.00

    Member price $171.00

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