Marketing
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![Youth Marketing to Digital Natives]()
Youth Marketing to Digital Natives
Wided Batat
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...eBook:Find out more$36.00
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![Teaching Marketing]()
Teaching Marketing
Edited by Ross Brennan, Lynn Vos
Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketi...eBook:Find out more$36.00
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![A Research Agenda for Place Branding]()
A Research Agenda for Place Branding
Edited by Dominic Medway, Gary Warnaby, John Byrom
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to pu...eBook:Find out more$36.00
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![Marketing Countries, Places, and Place-associated Brands]()
Marketing Countries, Places, and Place-associated Brands
Edited by Nicolas Papadopoulos, Mark Cleveland
This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ ...eBook:Find out more$41.60
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![Games, Simulations and Playful Learning in Business Education]()
Games, Simulations and Playful Learning in Business Education
Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
Games, Simulations and Playful Learning in Business Education takes a fresh, insightful look at original and innovative ways of incorporating games, simulations and play to enhance the quality of higher education learning and assessment ...eBook:Find out more$40.00
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![How to Write Differently]()
How to Write Differently
Edited by Monika Kostera
Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.eBook:Find out more$40.00
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![Gendered Marketing]()
Gendered Marketing
Pauline Maclaran, Andreas Chatzidakis
Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.eBook:Find out more$40.00
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more$40.00
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![Configured by Consumption]()
Configured by Consumption
Booi H. Kam, Peter J. Rimmer
With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-...eBook:Find out more$40.00
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![Strategies for the Digital Customer Experience]()
Strategies for the Digital Customer Experience
Wided Batat
Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...eBook:Find out more$40.00
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![How to Conduct an Effective Peer Review]()
How to Conduct an Effective Peer Review
Gloria Barczak, Abbie Griffin
This crucial book guides academics and researchers through the process of peer reviewing manuscript articles, outlining the methods and proficiencies required to write a high-quality review. Gloria Barczak and Abbie Griffin specifically ...eBook:Find out more$28.00
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![Social Marketing and Advertising in the Age of Social Media]()
Social Marketing and Advertising in the Age of Social Media
Edited by Lukas Parker, Linda Brennan
This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters c...eBook:Find out more$28.00
