Marketing
-
Add to Wish List
![A Research Agenda for Political Marketing]()
A Research Agenda for Political Marketing
Edited by Bruce I. Newman, Todd P. Newman
This Research Agenda documents and establishes the thinking of leading scholars in the field of political marketing and related sub-fields, also encompassing additional social science disciplines that intersect at the crossroads of polit...eBook:Find out more$40.00
-
Add to Wish List
![Rethinking Advertising as Paratextual Communication]()
Rethinking Advertising as Paratextual Communication
Chris Hackley, Rungpaka A. Hackley
Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...eBook:Find out more$40.00
-
Add to Wish List
![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...eBook:Find out more$40.00
-
Add to Wish List
![Artificial Intelligence for Sustainable Value Creation]()
Artificial Intelligence for Sustainable Value Creation
Edited by Margherita Pagani, Renaud Champion
Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial IntelligenceeBook:Find out more$40.00
-
Add to Wish List
![A Research Agenda for Sales]()
A Research Agenda for Sales
Edited by Fernando Jaramillo, Jay P. Mulki
A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Fea...eBook:Find out more$40.00
-
Add to Wish List
![Religion and Consumer Behaviour in Developing Nations]()
Religion and Consumer Behaviour in Developing Nations
Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potenti...eBook:Find out more$40.00
-
Add to Wish List
![A Research Agenda for Event Management]()
A Research Agenda for Event Management
Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the...eBook:Find out more$33.60
-
Add to Wish List
![How to Get Published in the Best Marketing Journals]()
How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of pub...eBook:Find out more$37.60
-
Add to Wish List
![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal...eBook:Find out more$39.96
-
Add to Wish List
![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sa...eBook:Find out more$37.60
-
Add to Wish List
![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...eBook:Find out more$40.00
-
Add to Wish List
![Alternative Marketing Approaches for Entrepreneurs]()
Alternative Marketing Approaches for Entrepreneurs
Björn Bjerke
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consume...eBook:Find out more$40.00
