Marketing
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![Consumer Logistics]()
Consumer Logistics
Peter J. Rimmer, Booi Hon Kam
‘Consumer Logistics: Surfing the Digital Wave provides thought provoking insights into the challenges and opportunities presented by omnichannel approaches and Industry 4.0 which are currently revolutionising supply chains. The book util...eBook:Find out more$40.00
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![The Market Oriented University]()
The Market Oriented University
John A. Davis, Mark A. Farrell
‘The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling ...eBook:Find out more$35.20
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery. Even when they are successful, they are never sure why. And too often rejections hurt, but don’t provide insight about how to increas...eBook:Find out more$35.20
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![Visual Branding]()
Visual Branding
Edward F. McQuarrie, Barbara J. Phillips
‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...eBook:Find out more$40.00
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![Marketing Rural Tourism]()
Marketing Rural Tourism
Gunjan Saxena
‘This unique, challenging and thoroughly refreshing book offers a welcome new perspective on the marketing of rural tourism. Drawing on research in sometimes novel contexts around the world, it explores the stories and experiences of tho...eBook:Find out more$40.00
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![Social Marketing and Behaviour Change]()
Social Marketing and Behaviour Change
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
‘This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case st...eBook:Find out more$57.60
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![The New Consumer Online]()
The New Consumer Online
Edward F. McQuarrie
‘McQuarrie explores online consumer behavior from the perspective of a sociologist. His book is a theoretical, philosophical, and at times whimsical collection of essays. McQuarrie's work includes approaches to marketing research as well...eBook:Find out more$40.00
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![Concerned Markets]()
Concerned Markets
Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
‘The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.’ – David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in ...eBook:Find out more$40.00
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![Marketing for Entrepreneurs and SMEs]()
Marketing for Entrepreneurs and SMEs
Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
‘A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustr...eBook:Find out more$35.16
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![Branding Chinese Mega-Cities]()
Branding Chinese Mega-Cities
Edited by Per Olof Berg, Emma Björner
‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the ...eBook:Find out more$40.00
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![Emotions and Consumption Behaviour]()
Emotions and Consumption Behaviour
Isabella Soscia
‘Literally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consum...eBook:Find out more$40.00
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![International Marketing and the Country of Origin Effect]()
International Marketing and the Country of Origin Effect
Edited by Giuseppe Bertoli, Riccardo Resciniti
‘The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provide...eBook:Find out more$40.00
