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Marketing

  1. Add to Wish List Consumer Logistics

    Consumer Logistics

    Peter J. Rimmer, Booi Hon Kam
    ‘Consumer Logistics: Surfing the Digital Wave provides thought provoking insights into the challenges and opportunities presented by omnichannel approaches and Industry 4.0 which are currently revolutionising supply chains. The book util...
    Hardback (2018)

    List price $116.00

    Member price $104.40

  2. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    ‘The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling ...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $138.00

    Member price $124.20

  3. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    ‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery. Even when they are successful, they are never sure why. And too often rejections hurt, but don’t provide insight about how to increas...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $155.00

    Member price $139.50

  4. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    ‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...
    Hardback (2016)

    List price $142.00

    Member price $127.80

  5. Add to Wish List Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    ‘This unique, challenging and thoroughly refreshing book offers a welcome new perspective on the marketing of rural tourism. Drawing on research in sometimes novel contexts around the world, it explores the stories and experiences of tho...
    Hardback (2016)

    List price $121.00

    Member price $108.90

  6. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    ‘This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case st...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $179.00

    Member price $161.10

  7. Add to Wish List The New Consumer Online

    The New Consumer Online

    Edward F. McQuarrie
    ‘McQuarrie explores online consumer behavior from the perspective of a sociologist. His book is a theoretical, philosophical, and at times whimsical collection of essays. McQuarrie's work includes approaches to marketing research as well...
    Hardback (2016)

    List price $138.00

    Member price $124.20

  8. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    ‘The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.’ – David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in ...
    Paperback (2016)

    List price $50.00

    Member price $40.00

    Hardback (2015)

    List price $145.00

    Member price $130.50

  9. Add to Wish List Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    ‘A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustr...
    Paperback (2015)

    List price $43.95

    Member price $35.16

    Hardback (2014)

    List price $130.00

    Member price $117.00

  10. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    ‘This is fruitful cross-fertilisation between the perspective of business studies on brand making and the perspective of urban studies on place promotion. The studies are firmly grounded on Chinese mega-cities, yet relevant cases in the ...
    Hardback (2014)

    List price $155.00

    Member price $139.50

  11. Add to Wish List Emotions and Consumption Behaviour

    Emotions and Consumption Behaviour

    Isabella Soscia
    ‘Literally and metaphorically, this long-overdue book is full of emotions. While illustrating the role and implications of human emotions on consumption behaviour, the author does it passionately. She comments on the evidence that consum...
    Hardback (2013)

    List price $111.00

    Member price $99.90

  12. Add to Wish List International Marketing and the Country of Origin Effect

    International Marketing and the Country of Origin Effect

    Edited by Giuseppe Bertoli, Riccardo Resciniti
    ‘The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provide...
    Hardback (2013)

    List price $130.00

    Member price $117.00

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