Marketing

  1. Add to Wish List Advanced Introduction to Marketing Strategy

    Advanced Introduction to Marketing Strategy

    George Day
    This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and ...
    Paperback (2022)

    List price $24.95

    Member price $19.96

    Hardback (2022)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textb...
    Paperback (2022)

    List price $45.00

    Member price $36.00

    Hardback (2022)

    List price $140.00

    Member price $126.00

  4. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept ...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  5. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional sellin...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  6. Add to Wish List Retail and Channel Marketing

    Retail and Channel Marketing

    Sandro Castaldo, Monica Grosso, Katia Premazzi
    Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...
    Paperback (2020)

    List price $51.95

    Member price $41.56

    Hardback (2020)

    List price $130.00

    Member price $117.00

  7. Add to Wish List Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...
    Paperback (2018)

    List price $50.95

    Member price $40.76

    Hardback (2018)

    List price $145.00

    Member price $130.50

  8. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  9. Add to Wish List The Disappearing Product

    The Disappearing Product

    Chris Bilton
    Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...
    Paperback (2017)

    List price $55.95

    Member price $44.76

    Hardback (2017)

    List price $130.00

    Member price $117.00

  10. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...
    Paperback (2013)

    List price $80.95

    Member price $64.76

    Hardback (2013)

    List price $162.00

    Member price $145.80

  11. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...
    Paperback (2009)

    List price $56.95

    Member price $45.56

    Hardback (2007)

    List price $146.00

    Member price $131.40

  12. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    This book will be of immense worth to students, scholars and practitioners of marketing and entrepreneurship, and will contribute to a new dialogue between the two disciplines.
    Paperback (2004)

    List price $60.95

    Member price $48.76

    Hardback (2002)

    List price $154.00

    Member price $138.60

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