Marketing

  1. Add to Wish List Digital Marketing Strategy

    Digital Marketing Strategy

    Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
    This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
    Paperback (2023)

    List price $41.95

    Member price $33.56

    Hardback (2023)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (2023)

    List price $47.00

    Member price $37.60

    Hardback (2023)

    List price $155.00

    Member price $139.50

  3. Add to Wish List Advanced Introduction to Pricing Strategy and Analytics

    Advanced Introduction to Pricing Strategy and Analytics

    Vithala R. Rao
    This Advanced Introduction explores strategies of pricing products (goods and services) that can be employed by a firm. The analytical techniques and data necessary for implementing the pricing strategies are described in an easy-to-unde...
    Paperback (2023)

    List price $32.95

    Member price $26.36

    Hardback (2023)

    List price $120.00

    Member price $108.00

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