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Marketing

  1. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    ‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    ‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Retail and Channel Marketing

    Retail and Channel Marketing

    Sandro Castaldo, Monica Grosso, Katia Premazzi
    Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...
    Paperback (2020)

    List price $51.95

    Member price $41.56

    Hardback (2020)

    List price $125.00

    Member price $112.50

  4. Add to Wish List Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...
    Paperback (2018)

    List price $50.95

    Member price $40.76

    Hardback (2018)

    List price $145.00

    Member price $130.50

  5. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    ‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  6. Add to Wish List The Disappearing Product

    The Disappearing Product

    Chris Bilton
    ‘This book is a must-read for marketing practitioners in the media business. I would also highly recommend this book to students or researchers who want to understand the nature or business structure of creative industries. The creative ...
    Paperback (2017)

    List price $55.95

    Member price $44.76

    Hardback (2017)

    List price $130.00

    Member price $117.00

  7. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the lates...
    Paperback (2013)

    List price $80.95

    Member price $64.76

    Hardback (2013)

    List price $162.00

    Member price $145.80

  8. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    This book illustrates how multinational corporations solve business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analy...
    Paperback (2009)

    List price $56.95

    Member price $45.56

    Hardback (2007)

    List price $146.00

    Member price $131.40

  9. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    ‘The cornerstones of the book’s thesis are core aspects of knowledge, change, understanding, marketing behaviour and entrepreneurship, in the context of small firms. The focal aspect of the book is marketing of small firms which are grow...
    Paperback (2004)

    List price $60.95

    Member price $48.76

    Hardback (2002)

    List price $154.00

    Member price $138.60

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