Marketing

  1. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $205.00

    Member price $184.50

  2. Add to Wish List Handbook of Research on Retailing

    Handbook of Research on Retailing

    Edited by Katrijn Gielens, Els Gijsbrechts
    The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their ow...
    Hardback (2018)

    List price $240.00

    Member price $216.00

  3. Add to Wish List Seven Deadly Sins in Consumption

    Seven Deadly Sins in Consumption

    Edited by Henna Syrjälä, Hanna Leipämaa-Leskinen
    Offering a novel view on morality in consumption, this book creatively examines how the seven deadly sins - pride, greed, lust, gluttony, envy, wrath, and sloth – are embodied in contemporary consumer society. Each of the seven chapters ...
    Hardback (June 2018)

    List price $115.00

    Member price $103.50

    Out of Stock
  4. Add to Wish List Consumer Logistics

    Consumer Logistics

    Peter J. Rimmer, Booi Hon Kam
    Digital technology has changed the way we work, socialize, shop, play and learn. This book offers a stimulating exploration of how digitization has begun transforming the prevailing global logistics system into a self-service and sharing...
    Hardback (2018)

    List price $116.00

    Member price $104.40

  5. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop aroun...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $138.00

    Member price $124.20

  6. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for na...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $155.00

    Member price $139.50

  7. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...
    Hardback (2016)

    List price $142.00

    Member price $127.80

  8. Add to Wish List Research Handbook on Corporate Social Responsibility in Context

    Research Handbook on Corporate Social Responsibility in Context

    Edited by Anders Örtenblad
    Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, i...
    Hardback (2016)

    List price $232.00

    Member price $208.80

  9. Add to Wish List Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural id...
    Hardback (2016)

    List price $121.00

    Member price $108.90

  10. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (June 2015)

    List price $240.00

    Member price $216.00

    Out of Stock
  11. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (March 2015)

    List price $210.00

    Member price $189.00

    Out of Stock
  12. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (February 2015)

    List price $179.00

    Member price $161.10

    Out of Stock
My Cart