Marketing

  1. Add to Wish List Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consume...
    Paperback (2019)

    List price $50.00

    Member price $40.00

    Hardback (2018)

    List price $147.00

    Member price $132.30

  2. Add to Wish List Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. Th...
    Paperback (2019)

    List price $68.00

    Member price $54.40

    Hardback (2018)

    List price $276.00

    Member price $248.40

  3. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...
    Paperback (2019)

    List price $73.00

    Member price $58.40

    Hardback (2018)

    List price $299.00

    Member price $269.10

  4. Add to Wish List Handbook of Research on Franchising

    Handbook of Research on Franchising

    Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
    Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...
    Paperback (2019)

    List price $72.95

    Member price $58.36

    Hardback (2017)

    List price $293.00

    Member price $263.70

  5. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...
    Paperback (2019)

    List price $49.95

    Member price $39.96

    Hardback (2017)

    List price $125.00

    Member price $112.50

  6. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $185.00

    Member price $166.50

  7. Add to Wish List Research Handbook of Innovation and Creativity for Marketing Management

    Research Handbook of Innovation and Creativity for Marketing Management

    Edited by Eric Shiu
    This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $185.00

    Member price $166.50

  8. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $205.00

    Member price $184.50

  9. Add to Wish List Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...
    Paperback (2018)

    List price $50.95

    Member price $40.76

    Hardback (2018)

    List price $145.00

    Member price $130.50

  10. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  11. Add to Wish List The Disappearing Product

    The Disappearing Product

    Chris Bilton
    Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...
    Paperback (2017)

    List price $55.95

    Member price $44.76

    Hardback (2017)

    List price $130.00

    Member price $117.00

  12. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop aroun...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $138.00

    Member price $124.20

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