Marketing

  1. Add to Wish List Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consume...
    Paperback (2019)

    List price $50.00

    Member price $40.00

    Hardback (2018)

    List price $147.00

    Member price $132.30

  2. Add to Wish List Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product development bring together the latest thinking on this vitally important topic. Th...
    Paperback (2019)

    List price $68.00

    Member price $54.40

    Hardback (2018)

    List price $276.00

    Member price $248.40

  3. Add to Wish List Handbook on Customer Centricity

    Handbook on Customer Centricity

    Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
    Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentati...
    Hardback (2019)

    List price $216.00

    Member price $194.40

  4. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...
    Paperback (2019)

    List price $73.00

    Member price $58.40

    Hardback (2018)

    List price $299.00

    Member price $269.10

  5. Add to Wish List Handbook of Research on Franchising

    Handbook of Research on Franchising

    Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
    Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...
    Paperback (2019)

    List price $72.95

    Member price $58.36

    Hardback (2017)

    List price $293.00

    Member price $263.70

  6. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...
    Paperback (2019)

    List price $49.95

    Member price $39.96

    Hardback (2017)

    List price $125.00

    Member price $112.50

  7. Add to Wish List Handbook of Research on Gender and Marketing

    Handbook of Research on Gender and Marketing

    Edited by Susan Dobscha
    Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy i...
    Hardback (2019)

    List price $216.00

    Member price $194.40

  8. Add to Wish List Handbook of Research on Distribution Channels

    Handbook of Research on Distribution Channels

    Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
    Distribution channels are the most complex element of the marketing mix to fully grasp and to profitably manage. In this Handbook the authors present cutting-edge research on channel management and design from analytical, conceptual, and...
    Hardback (2019)

    List price $332.00

    Member price $298.80

  9. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $185.00

    Member price $166.50

  10. Add to Wish List Services, Experiences and Innovation

    Services, Experiences and Innovation

    Edited by Ada Scupola, Lars Fuglsang
    Whilst innovation has traditionally focused on manufacturing, recently research surrounding service innovation has been flourishing. Furthermore, as consumers become ever more sophisticated and look for experiences, a research field inve...
    Hardback (2018)

    List price $165.00

    Member price $148.50

  11. Add to Wish List Research Handbook of Innovation and Creativity for Marketing Management

    Research Handbook of Innovation and Creativity for Marketing Management

    Edited by Eric Shiu
    This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $185.00

    Member price $166.50

  12. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $205.00

    Member price $184.50

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