Marketing

  1. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...
    Paperback (2013)

    List price $80.95

    Member price $64.76

    Hardback (November 2013)

    List price $162.00

    Member price $145.80

    Out of Stock
  2. Add to Wish List Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world...
    Paperback (June 2013)

    List price $77.95

    Member price $62.36

    Out of Stock
    Hardback (December 2011)

    List price $261.00

    Member price $234.90

    Out of Stock
  3. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $261.00

    Member price $234.90

  4. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (April 2013)

    List price $50.95

    Member price $40.76

    Out of Stock
    Hardback (October 2011)

    List price $130.00

    Member price $117.00

    Out of Stock
  5. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price $72.00

    Member price $57.60

    Hardback (October 2011)

    List price $175.00

    Member price $157.50

    Out of Stock
  6. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...
    Paperback (2013)

    List price $89.95

    Member price $71.96

  7. Add to Wish List Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...
    Paperback (2010)

    List price $97.00

    Member price $77.60

    Hardback (2009)

    List price $313.00

    Member price $281.70

  8. Add to Wish List Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    The book enriches an important debate in management and in academia on the new product development process. It encompasses marketing approaches and is sharply focused on the opportunities that digital technologies have created for involv...
    Paperback (2010)

    List price $47.00

    Member price $37.60

    Hardback (2008)

    List price $127.00

    Member price $114.30

  9. Add to Wish List Business Relating Business

    Business Relating Business

    Ian Wilkinson
    Business Relating Business argues that business performance depends on the way a firm is connected to other firms and organisations and not just its own skill and resources. The book synthesises thinking from marketing, management, econo...
    Paperback (January 2010)

    List price $57.00

    Member price $45.60

    Out of Stock
    Hardback (June 2008)

    List price $150.00

    Member price $135.00

    Out of Stock
  10. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    International Business Marketing in Emerging Country Markets will strongly appeal to a broad academic audience, including students, lecturers and researchers with an interest in international marketing and business. Marketing and managem...
    Paperback (2009)

    List price $56.95

    Member price $45.56

    Hardback (November 2007)

    List price $146.00

    Member price $131.40

    Out of Stock
  11. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price $102.00

    Member price $81.60

    Hardback (2007)

    List price $309.00

    Member price $278.10

  12. Add to Wish List The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distr...
    Paperback (2006)

    List price $62.00

    Member price $49.60

    Hardback (2005)

    List price $140.00

    Member price $126.00

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