Marketing

  1. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $210.00

    Member price $189.00

  2. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $179.00

    Member price $161.10

  3. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $235.00

    Member price $211.50

  4. Add to Wish List Handbook of Research on Marketing and Corporate Social Responsibility

    Handbook of Research on Marketing and Corporate Social Responsibility

    Edited by Ronald Paul Hill, Ryan Langan
    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2014)

    List price $232.00

    Member price $208.80

  5. Add to Wish List Handbook on the Economics of Retailing and Distribution

    Handbook on the Economics of Retailing and Distribution

    Edited by Emek Basker
    This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from...
    Hardback (2016)

    List price $299.00

    Member price $269.10

  6. Add to Wish List The New Consumer Online

    The New Consumer Online

    Edward F. McQuarrie
    It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ...
    Hardback (2016)

    List price $138.00

    Member price $124.20

  7. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich s...
    Paperback (2016)

    List price $50.00

    Member price $40.00

    Hardback (2015)

    List price $145.00

    Member price $130.50

  8. Add to Wish List Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
    Paperback (2015)

    List price $71.95

    Member price $57.56

    Hardback (2014)

    List price $288.00

    Member price $259.20

  9. Add to Wish List Handbook on Ethics and Marketing

    Handbook on Ethics and Marketing

    Edited by Alexander Nill
    Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
    Hardback (2015)

    List price $240.00

    Member price $216.00

  10. Add to Wish List Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new oppor...
    Paperback (2015)

    List price $43.95

    Member price $35.16

    Hardback (2014)

    List price $130.00

    Member price $117.00

  11. Add to Wish List Handbook of Research on Customer Equity in Marketing

    Handbook of Research on Customer Equity in Marketing

    Edited by V. Kumar, Denish Shah
    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metri...
    Hardback (2015)

    List price $250.00

    Member price $225.00

  12. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...
    Hardback (2014)

    List price $155.00

    Member price $139.50

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