Marketing

  1. Add to Wish List The New Consumer Online

    The New Consumer Online

    Edward F. McQuarrie
    It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ...
    Hardback (January 2016)

    List price $138.00

    Member price $124.20

    Out of Stock
  2. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich s...
    Paperback (January 2016)

    List price $50.00

    Member price $40.00

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    Hardback (January 2015)

    List price $145.00

    Member price $130.50

    Out of Stock
  3. Add to Wish List Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
    Paperback (2015)

    List price $71.95

    Member price $57.56

    Hardback (April 2014)

    List price $288.00

    Member price $259.20

    Out of Stock
  4. Add to Wish List Handbook on Ethics and Marketing

    Handbook on Ethics and Marketing

    Edited by Alexander Nill
    Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
    Hardback (July 2015)

    List price $240.00

    Member price $216.00

    Out of Stock
  5. Add to Wish List Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    In recent years, entrepreneurs and SMEs have been forced to adapt to a rapidly changing, increasingly globalized world, an evolution that has had a profound impact on marketing strategies. This timely volume identifies the many new oppor...
    Paperback (2015)

    List price $43.95

    Member price $35.16

    Hardback (January 2014)

    List price $130.00

    Member price $117.00

    Out of Stock
  6. Add to Wish List Handbook of Research on Customer Equity in Marketing

    Handbook of Research on Customer Equity in Marketing

    Edited by V. Kumar, Denish Shah
    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metri...
    Hardback (2015)

    List price $250.00

    Member price $225.00

  7. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...
    Hardback (2014)

    List price $155.00

    Member price $139.50

  8. Add to Wish List Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...
    Paperback (April 2014)

    List price $71.95

    Member price $57.56

    Out of Stock
    Hardback (April 2012)

    List price $280.00

    Member price $252.00

    Out of Stock
  9. Add to Wish List Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, exp...
    Paperback (2014)

    List price $72.00

    Member price $57.60

    Hardback (March 2012)

    List price $235.00

    Member price $211.50

    Out of Stock
  10. Add to Wish List Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics ...
    Paperback (2014)

    List price $71.95

    Member price $57.56

    Hardback (August 2012)

    List price $293.00

    Member price $263.70

    Out of Stock
  11. Add to Wish List Handbook on the Experience Economy

    Handbook on the Experience Economy

    Edited by Jon Sundbo, Flemming Sørensen
    This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...
    Hardback (2013)

    List price $264.00

    Member price $237.60

  12. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...
    Paperback (2013)

    List price $80.95

    Member price $64.76

    Hardback (November 2013)

    List price $162.00

    Member price $145.80

    Out of Stock
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