Marketing

  1. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...
    Paperback (2013)

    List price $80.95

    Member price $64.76

    Hardback (November 2013)

    List price $162.00

    Member price $145.80

    Out of Stock
  2. Add to Wish List Emotions and Consumption Behaviour

    Emotions and Consumption Behaviour

    Isabella Soscia
    This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption ...
    Hardback (June 2013)

    List price $111.00

    Member price $99.90

    Out of Stock
  3. Add to Wish List Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world...
    Paperback (June 2013)

    List price $77.95

    Member price $62.36

    Out of Stock
    Hardback (December 2011)

    List price $261.00

    Member price $234.90

    Out of Stock
  4. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $261.00

    Member price $234.90

  5. Add to Wish List International Marketing and the Country of Origin Effect

    International Marketing and the Country of Origin Effect

    Edited by Giuseppe Bertoli, Riccardo Resciniti
    The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-r...
    Hardback (2013)

    List price $130.00

    Member price $117.00

  6. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (April 2013)

    List price $50.95

    Member price $40.76

    Out of Stock
    Hardback (October 2011)

    List price $130.00

    Member price $117.00

    Out of Stock
  7. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    Despite overstated claims of their ‘global’ homogeneity, ubiquity and contribution to ‘flattening’ spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference...
    Paperback (2013)

    List price $72.00

    Member price $57.60

    Hardback (October 2011)

    List price $175.00

    Member price $157.50

    Out of Stock
  8. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...
    Paperback (2013)

    List price $89.95

    Member price $71.96

  9. Add to Wish List Competitiveness and Tourism

    Competitiveness and Tourism

    Edited by Geoffrey I. Crouch, J. R. Brent Ritchie
    Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector ...
    Hardback (2012)

    List price $651.00

    Member price $585.90

  10. Add to Wish List Handbook of Marketing and Finance

    Handbook of Marketing and Finance

    Edited by Shankar Ganesan
    Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are co...
    Hardback (2012)

    List price $210.00

    Member price $189.00

  11. Add to Wish List Handbook of Research in International Marketing, Second Edition

    Handbook of Research in International Marketing, Second Edition

    Edited by Subhash C. Jain, David A. Griffith
    The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lac...
    Hardback (January 2012)

    List price $246.00

    Member price $221.40

    Out of Stock
  12. Add to Wish List The Marketing Firm

    The Marketing Firm

    Kevin J. Vella, Gordon Foxall
    This book provides an expert analysis of the theory of the marketing firm by drawing upon operant psychology, economic theory and marketing to argue that all firms exist in order to market. The authors explore the nature of bilateral int...
    Hardback (2011)

    List price $150.00

    Member price $135.00

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