Marketing
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![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...eBook:Find out more$27.16
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![The Disappearing Product]()
The Disappearing Product
Chris Bilton
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...eBook:Find out more$48.76
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![The Market Oriented University]()
The Market Oriented University
John A. Davis, Mark A. Farrell
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop aroun...eBook:Find out more$39.16
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for na...eBook:Find out more$39.16
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![Visual Branding]()
Visual Branding
Edward F. McQuarrie, Barbara J. Phillips
Visual Branding pulls together analyses of logos, typeface, color, and spokes-characters to give a comprehensive account of the visual devices used in branding and advertising. The book places each avenue for visual branding within a rhe...eBook:Find out more$40.00
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![Research Handbook on Corporate Social Responsibility in Context]()
Research Handbook on Corporate Social Responsibility in Context
Edited by Anders Örtenblad
Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, i...eBook:Find out more$65.00
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![Marketing Rural Tourism]()
Marketing Rural Tourism
Gunjan Saxena
Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural id...eBook:Find out more$40.00
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![Handbook of Service Business]()
Handbook of Service Business
Edited by John R. Bryson, Peter W. Daniels
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...eBook:Find out more$63.16
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![Handbook on Research in Relationship Marketing]()
Handbook on Research in Relationship Marketing
Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...eBook:Find out more$63.16
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![Research Handbook on Export Marketing]()
Research Handbook on Export Marketing
Edited by Craig C. Julian
The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...eBook:Find out more$63.16
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![Social Marketing and Behaviour Change]()
Social Marketing and Behaviour Change
Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...eBook:Find out more$63.16
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![Handbook of Research on Marketing and Corporate Social Responsibility]()
Handbook of Research on Marketing and Corporate Social Responsibility
Edited by Ronald Paul Hill, Ryan Langan
The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...eBook:Find out more$63.16
