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Marketing

  1. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (December 2021)

    List price $24.95

    Member price $19.96

    Not yet published
    Hardback (December 2021)

    List price $120.00

    Member price $108.00

    Not yet published
  2. Add to Wish List Advanced Introduction to the Experience Economy

    Advanced Introduction to the Experience Economy

    Jon Sundbo
    ‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  3. Add to Wish List Advanced Introduction to Sustainable Competitive Advantage in Sales

    Advanced Introduction to Sustainable Competitive Advantage in Sales

    Lawrence B. Chonko
    ‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...
    Paperback (2021)

    List price $25.95

    Member price $20.76

    Hardback (2021)

    List price $120.00

    Member price $108.00

  4. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    ‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

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