Marketing
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![Advanced Introduction to Digital Marketing]()
Advanced Introduction to Digital Marketing
Utpal Dholakia
The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and re... -
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![Advanced Introduction to Marketing Strategy]()
Advanced Introduction to Marketing Strategy
George Day
‘Strategy has been sliding away from marketing for the past several years, if not decades. Professor Day has successfully brought marketing strategy back to life. A firm that has a strategy without fully embracing how it will serve its c... -
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![Advanced Introduction to Advertising]()
Advanced Introduction to Advertising
Patrick De Pelsmacker
‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...eBook:Find out more$19.96
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![Advanced Introduction to the Experience Economy]()
Advanced Introduction to the Experience Economy
Jon Sundbo
‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...eBook:Find out more$20.76
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![Advanced Introduction to Sustainable Competitive Advantage in Sales]()
Advanced Introduction to Sustainable Competitive Advantage in Sales
Lawrence B. Chonko
‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...eBook:Find out more$20.76
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![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...eBook:Find out more$25.56
