Marketing
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![Handbook of Research on Identity Theory in Marketing]()
Handbook of Research on Identity Theory in Marketing
Edited by Americus Reed, Mark Forehand
‘Understanding the relationship between consumption and identity is a cornerstone of recent consumer research, providing a crucial tool for examining the meaning of consumption and its multiple critical roles in consumers’ lives. Reed an...eBook:Find out more$52.00
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![Handbook of Research on Customer Engagement]()
Handbook of Research on Customer Engagement
Edited by Linda D. Hollebeek, David E. Sprott
‘This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. ...eBook:Find out more$52.00
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![Tourist Behaviour]()
Tourist Behaviour
Edited by Philip L. Pearce
‘The opening chapter – “Are tourists interesting?” – demands and merits the reader’s attention. Pearce’s splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum cont...eBook:Find out more$48.00
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![Handbook of the Sharing Economy]()
Handbook of the Sharing Economy
Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
‘This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and par...eBook:Find out more$48.00
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![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nick Telford
‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...eBook:Find out more$65.00
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more$65.00
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![Research Handbook on Employee Pro-Environmental Behaviour]()
Research Handbook on Employee Pro-Environmental Behaviour
Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...eBook:Find out more$55.96
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![Handbook on Customer Centricity]()
Handbook on Customer Centricity
Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
‘Creating strategy from the outside in to put the customer first is a top priority of firms today. Helping firms do that is a pivotal goal of academics. This book lays a foundation for these goals by clearly defining the organizational s...eBook:Find out more$65.00
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![Handbook of Research on New Product Development]()
Handbook of Research on New Product Development
Edited by Peter N. Golder, Debanjan Mitra
‘Peter Drucker said “Business has only two functions – marketing and innovation.” Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new product development. Golder and Mitra have...eBook:Find out more$52.00
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![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
‘Handbook of Marketing Analytics is a very useful reference for the litigator wishing to gain greater expertise and insight into available tools for prosecuting and defending many types of commercial litigation. The technical chapters ha...eBook:Find out more$55.96
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![Handbook of Research on Franchising]()
Handbook of Research on Franchising
Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
‘In this Handbook the reader will find something for experienced and novice researchers. There are thoughtful reviews and analyses of traditional franchising questions, such as the relationship of royalty rates to franchise fees. There a...eBook:Find out more$55.96
