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  1. Add to Wish List Handbook of Tourism and Consumer Behavior

    Handbook of Tourism and Consumer Behavior

    Edited by Danni Zheng, Metin Kozak, Jun Wen
    This Handbook evaluates cutting-edge research on consumer behavior in the modern day, discussing key areas such as emerging tourism experiences and technology-enabled services.
    Hardback (2024)

    List price $250.00

    Member price $225.00

  2. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk, Cele Otnes
    This fully revised second edition of a best-selling Handbook is an essential resource for qualitative researchers and practitioners in marketing. Developments in artificial intelligence and software have contributed to huge changes in qu...
    Hardback (2024)

    List price $320.00

    Member price $288.00

  3. Add to Wish List Handbook of Services and Artificial Intelligence

    Handbook of Services and Artificial Intelligence

    Edited by Ada Scupola, Jon Sundbo, Lars Fuglsang, Anders Henten
    This Handbook examines the impacts of AI on the innovation of services, service processes and business models. It presents state-of-the-art conceptual and empirical evidence concerning uses and applications of AI in different service sec...
    Hardback (2024)

    List price $275.00

    Member price $247.50

  4. Add to Wish List Research Handbook on Digital Strategy

    Research Handbook on Digital Strategy

    Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
    This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...
    Hardback (2023)

    List price $285.00

    Member price $256.50

    Paperback (2024)

    List price $65.95

    Member price $52.76

  5. Add to Wish List Research Handbook on Services Management

    Research Handbook on Services Management

    Edited by Mark M. Davis
    This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...
    Hardback (2022)

    List price $270.00

    Member price $243.00

    Paperback (2024)

    List price $63.95

    Member price $51.16

  6. Add to Wish List Handbook of Experience Science

    Handbook of Experience Science

    Edited by Joseph S. Chen, Nina K. Prebensen, Muzaffer S. Uysal
    Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical gu...
    Hardback (2024)

    List price $250.00

    Member price $225.00

  7. Add to Wish List Research Handbook on Major Sporting Events

    Research Handbook on Major Sporting Events

    Edited by Harry A. Solberg, Rasmus K. Storm, Kamilla Swart
    Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destin...
    Hardback (2024)

    List price $415.00

    Member price $373.50

  8. Add to Wish List Handbook of Customer Engagement in Tourism Marketing

    Handbook of Customer Engagement in Tourism Marketing

    Edited by Raouf A. Rather, Haywantee Ramkissoon
    Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a ...
    Hardback (2023)

    List price $230.00

    Member price $207.00

  9. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...
    Hardback (2022)

    List price $291.00

    Member price $261.90

    Paperback (2023)

    List price $65.95

    Member price $52.76

  10. Add to Wish List Handbook on Digital Corporate Communication

    Handbook on Digital Corporate Communication

    Edited by Vilma Luoma-aho, Mark Badham
    This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital tec...
    Hardback (2023)

    List price $300.00

    Member price $270.00

  11. Add to Wish List Research Handbook on Ethical Consumption

    Research Handbook on Ethical Consumption

    Edited by Marylyn Carrigan, Victoria K. Wells, Karolos A. Papadas
    Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who stu...
    Hardback (2023)

    List price $280.00

    Member price $252.00

  12. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
    This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...
    Hardback (2022)

    List price $380.00

    Member price $342.00

    Paperback (2023)

    List price $77.95

    Member price $62.36

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