Marketing
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![Research Handbook on Services Management]()
Research Handbook on Services Management
Edited by Mark M. Davis
‘The Handbook provides a window into future directions in service strategies and delivery systems. It is a treasure trove of the best work of many highly-regarded researchers.’ – James L. Heskett, Harvard Business School, US -
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![Handbook on the Tourist Experience]()
Handbook on the Tourist Experience
Edited by Dora Agapito, Manuel A. Ribeiro, Kyle Woosnam M. Woosnam
‘Finally a complete reference book on the tourist experience! The editors and authors with diverse backgrounds offer multidimensional perspectives and leave no stone unturned about tourism experience; they cover a wide range of issues an... -
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![Handbook of Research on Customer Loyalty]()
Handbook of Research on Customer Loyalty
Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
‘Debbie Keeling, Ko de Ruyter, and David Cox—in collaboration with 45 colleagues from around the world—bring an overview of the state of research-driven customer-loyalty practice, offer insights in research methods, metrics, and designs ... -
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
‘Brand co-creation is an idea that has arrived and the compilation of insights and ideas from leading academics offers a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Subcategories -
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...eBook:Find out more$53.60
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![Handbook of Research Methods for Marketing Management]()
Handbook of Research Methods for Marketing Management
Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
‘The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overloo...eBook:Find out more$65.00
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...eBook:Find out more$36.00
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![Handbook of Research on Identity Theory in Marketing]()
Handbook of Research on Identity Theory in Marketing
Edited by Americus Reed, Mark Forehand
‘Understanding the relationship between consumption and identity is a cornerstone of recent consumer research, providing a crucial tool for examining the meaning of consumption and its multiple critical roles in consumers’ lives. Reed an...eBook:Find out more$52.00
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![Tourist Behaviour]()
Tourist Behaviour
Edited by Philip L. Pearce
‘The opening chapter – “Are tourists interesting?” – demands and merits the reader’s attention. Pearce’s splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum cont...eBook:Find out more$48.00
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![Handbook of Research on Customer Engagement]()
Handbook of Research on Customer Engagement
Edited by Linda D. Hollebeek, David E. Sprott
‘This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. ...eBook:Find out more$52.00
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![Handbook of the Sharing Economy]()
Handbook of the Sharing Economy
Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
‘This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and par...eBook:Find out more$48.00
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![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
