Marketing
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![Handbook of Research on Customer Loyalty]()
Handbook of Research on Customer Loyalty
Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ...eBook:Find out more$65.00
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![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...eBook:Find out more$55.96
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![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...eBook:Find out more$39.96
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![Handbook of Research on Identity Theory in Marketing]()
Handbook of Research on Identity Theory in Marketing
Edited by Americus Reed, Mark Forehand
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...eBook:Find out more$57.56
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![Tourist Behaviour]()
Tourist Behaviour
Edited by Philip L. Pearce
Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...eBook:Find out more$51.96
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![Handbook of Research on Customer Engagement]()
Handbook of Research on Customer Engagement
Edited by Linda D. Hollebeek, David E. Sprott
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.eBook:Find out more$57.56
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![Handbook of the Sharing Economy]()
Handbook of the Sharing Economy
Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...eBook:Find out more$51.96
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![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
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![Research Handbook on Employee Pro-Environmental Behaviour]()
Research Handbook on Employee Pro-Environmental Behaviour
Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...eBook:Find out more$63.96
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![Handbook of Research on New Product Development]()
Handbook of Research on New Product Development
Edited by Peter N. Golder, Debanjan Mitra
New products are the major driver of revenue growth in today''s dynamic business environment. In this Handbook, the world''s foremost experts on new product development bring together the latest thinking on this vitally important topic. ...eBook:Find out more$59.96
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![Handbook on Customer Centricity]()
Handbook on Customer Centricity
Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentati...eBook:Find out more$65.00
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![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more$63.96
