Marketing

  1. Add to Wish List Handbook of Research on Customer Loyalty

    Handbook of Research on Customer Loyalty

    Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
    Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ...
    Hardback (2022)

    List price $229.00

    Member price $206.10

  2. Add to Wish List Handbook of Entrepreneurship and Marketing

    Handbook of Entrepreneurship and Marketing

    Edited by Ian Fillis, Nicholas Telford
    This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...
    Hardback (2020)

    List price $321.00

    Member price $288.90

    Paperback (2022)

    List price $69.95

    Member price $55.96

  3. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...
    Hardback (2020)

    List price $236.00

    Member price $212.40

    Paperback (2021)

    List price $49.95

    Member price $39.96

  4. Add to Wish List Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...
    Hardback (2019)

    List price $270.00

    Member price $243.00

    Paperback (2021)

    List price $71.95

    Member price $57.56

  5. Add to Wish List Tourist Behaviour

    Tourist Behaviour

    Edited by Philip L. Pearce
    Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...
    Hardback (2019)

    List price $295.00

    Member price $265.50

    Paperback (2021)

    List price $64.95

    Member price $51.96

  6. Add to Wish List Handbook of Research on Customer Engagement

    Handbook of Research on Customer Engagement

    Edited by Linda D. Hollebeek, David E. Sprott
    Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
    Hardback (2019)

    List price $284.00

    Member price $255.60

    Paperback (2021)

    List price $71.95

    Member price $57.56

  7. Add to Wish List Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...
    Hardback (2019)

    List price $288.00

    Member price $259.20

    Paperback (2021)

    List price $64.95

    Member price $51.96

  8. Add to Wish List Handbook on Cross-Cultural Marketing

    Handbook on Cross-Cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster
    This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...
    Hardback (2020)

    List price $218.00

    Member price $196.20

  9. Add to Wish List Research Handbook on Employee Pro-Environmental Behaviour

    Research Handbook on Employee Pro-Environmental Behaviour

    Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
    This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...
    Hardback (2018)

    List price $274.00

    Member price $246.60

    Paperback (2020)

    List price $79.95

    Member price $63.96

  10. Add to Wish List Handbook on Customer Centricity

    Handbook on Customer Centricity

    Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
    Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentati...
    Hardback (2019)

    List price $236.00

    Member price $212.40

  11. Add to Wish List Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    New products are the major driver of revenue growth in today''s dynamic business environment. In this Handbook, the world''s foremost experts on new product development bring together the latest thinking on this vitally important topic. ...
    Paperback (2019)

    List price $74.95

    Member price $59.96

    Hardback (2018)

    List price $302.00

    Member price $271.80

  12. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...
    Paperback (2019)

    List price $79.95

    Member price $63.96

    Hardback (2018)

    List price $327.00

    Member price $294.30

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