Marketing

  1. Add to Wish List Handbook on the Economics of Retailing and Distribution

    Handbook on the Economics of Retailing and Distribution

    Edited by Emek Basker
    This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from...
    Hardback (2016)

    List price $327.00

    Member price $294.30

  2. Add to Wish List Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
    Paperback (2015)

    List price $78.95

    Member price $63.16

    Hardback (April 2014)

    List price $315.00

    Member price $283.50

    Out of Stock
  3. Add to Wish List Handbook on Ethics and Marketing

    Handbook on Ethics and Marketing

    Edited by Alexander Nill
    Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
    Hardback (July 2015)

    List price $262.00

    Member price $235.80

    Out of Stock
  4. Add to Wish List Handbook of Research on Customer Equity in Marketing

    Handbook of Research on Customer Equity in Marketing

    Edited by V. Kumar, Denish Shah
    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metri...
    Hardback (2015)

    List price $274.00

    Member price $246.60

  5. Add to Wish List Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...
    Paperback (April 2014)

    List price $78.95

    Member price $63.16

    Out of Stock
    Hardback (April 2012)

    List price $306.00

    Member price $275.40

    Out of Stock
  6. Add to Wish List Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, exp...
    Paperback (2014)

    List price $78.95

    Member price $63.16

    Hardback (March 2012)

    List price $257.00

    Member price $231.30

    Out of Stock
  7. Add to Wish List Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics ...
    Paperback (2014)

    List price $78.95

    Member price $63.16

    Hardback (August 2012)

    List price $320.00

    Member price $288.00

    Out of Stock
  8. Add to Wish List Handbook on the Experience Economy

    Handbook on the Experience Economy

    Edited by Jon Sundbo, Flemming Sørensen
    This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...
    Hardback (2013)

    List price $289.00

    Member price $260.10

  9. Add to Wish List Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world...
    Paperback (June 2013)

    List price $84.95

    Member price $67.96

    Out of Stock
    Hardback (December 2011)

    List price $286.00

    Member price $257.40

    Out of Stock
  10. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $88.95

    Member price $71.16

    Hardback (2012)

    List price $286.00

    Member price $257.40

  11. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...
    Paperback (2013)

    List price $94.95

    Member price $75.96

  12. Add to Wish List Handbook of Marketing and Finance

    Handbook of Marketing and Finance

    Edited by Shankar Ganesan
    Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are co...
    Hardback (2012)

    List price $230.00

    Member price $207.00

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