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  1. Add to Wish List Handbook of Research in International Marketing, Second Edition

    Handbook of Research in International Marketing, Second Edition

    Edited by Subhash C. Jain, David A. Griffith
    The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lac...
    Hardback (January 2012)

    List price $259.00

    Member price $233.10

    Out of Stock
  2. Add to Wish List Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...
    Paperback (2010)

    List price $105.95

    Member price $84.76

    Hardback (2009)

    List price $342.00

    Member price $307.80

  3. Add to Wish List Handbook on Brand and Experience Management

    Handbook on Brand and Experience Management

    Edited by Bernd H. Schmitt, David L. Rogers
    This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding bran...
    Hardback (2009)

    List price $233.00

    Member price $209.70

  4. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price $111.95

    Member price $89.56

    Hardback (February 2007)

    List price $338.00

    Member price $304.20

    Out of Stock
  5. Add to Wish List Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con...
    Paperback (November 2005)

    List price $100.95

    Member price $80.76

    Out of Stock
    Hardback (2003)

    List price $297.00

    Member price $267.30

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