Marketing
-
Add to Wish List
![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...eBook:Find out more$50.40
-
Add to Wish List
![Handbook on Digital Corporate Communication]()
Handbook on Digital Corporate Communication
Edited by Vilma Luoma-aho, Mark Badham
This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital tec...eBook:Find out more$65.00
-
Add to Wish List
![Research Handbook on Digital Strategy]()
Research Handbook on Digital Strategy
Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...eBook:Find out more$65.00
-
Add to Wish List
![Research Handbook on Ethical Consumption]()
Research Handbook on Ethical Consumption
Edited by Marylyn Carrigan, Victoria K. Wells, Karolos A. Papadas
Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who stu...eBook:Find out more$65.00
-
Add to Wish List
![Handbook of Business-to-Business Marketing]()
Handbook of Business-to-Business Marketing
Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...eBook:Find out more$60.00
-
Add to Wish List
![Handbook of Research Methods for Marketing Management]()
Handbook of Research Methods for Marketing Management
Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sh...eBook:Find out more$50.40
-
Add to Wish List
![Handbook of Research on Ethnic and Intra-cultural Marketing]()
Handbook of Research on Ethnic and Intra-cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...eBook:Find out more$65.00
-
Add to Wish List
![Research Handbook on Services Management]()
Research Handbook on Services Management
Edited by Mark M. Davis
This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...eBook:Find out more$65.00
-
Add to Wish List
![Handbook on the Tourist Experience]()
Handbook on the Tourist Experience
Edited by Dora Agapito, Manuel A. Ribeiro, Kyle M. Woosnam
Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...eBook:Find out more$65.00
-
Add to Wish List
![Handbook of Research on Customer Loyalty]()
Handbook of Research on Customer Loyalty
Edited by Debbie I. Keeling, Ko de Ruyter, David Cox
Identifying customer loyalty as a crucial success factor in contemporary marketing thinking and practice, this innovative Handbook incorporates a rich collection of perspectives on the current topics and research-driven practices in the ...eBook:Find out more$65.00
-
Add to Wish List
![Handbook of Entrepreneurship and Marketing]()
Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...eBook:Find out more$53.60
-
Add to Wish List
![Research Handbook on Luxury Branding]()
Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...eBook:Find out more$38.36
