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  1. Add to Wish List Research Handbook on Digital Strategy

    Research Handbook on Digital Strategy

    Edited by Carmelo Cennamo, Giovanni B. Dagnino, Feng Zhu
    This state-of-the-art Research Handbook presents a comprehensive overview of the key strategic challenges that firms face when dealing with digital markets, platforms, and products and services, from old strategy questions in need of dif...
    Hardback (2023)

    List price $285.00

    Member price $256.50

    Paperback (July 2024)

    List price $65.95

    Member price $52.76

  2. Add to Wish List Research Handbook on Services Management

    Research Handbook on Services Management

    Edited by Mark M. Davis
    This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...
    Hardback (2022)

    List price $270.00

    Member price $243.00

    Paperback (2024)

    List price $63.95

    Member price $51.16

  3. Add to Wish List Handbook of Experience Science

    Handbook of Experience Science

    Edited by Joseph S. Chen, Nina K. Prebensen, Muzaffer S. Uysal
    Carefully examining the challenges of meeting fast-developing consumer demands and preferences, this enlightening Handbook captures the difficulties involved in providing optimal service experiences. It provides invaluable theoretical gu...
    Hardback (2024)

    List price $250.00

    Member price $225.00

  4. Add to Wish List Research Handbook on Major Sporting Events

    Research Handbook on Major Sporting Events

    Edited by Harry A. Solberg, Rasmus K. Storm, Kamilla Swart
    Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destin...
    Hardback (2024)

    List price $415.00

    Member price $373.50

  5. Add to Wish List Handbook of Customer Engagement in Tourism Marketing

    Handbook of Customer Engagement in Tourism Marketing

    Edited by Raouf A. Rather, Haywantee Ramkissoon
    Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a ...
    Hardback (2023)

    List price $230.00

    Member price $207.00

  6. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...
    Hardback (2022)

    List price $291.00

    Member price $261.90

    Paperback (2023)

    List price $65.95

    Member price $52.76

  7. Add to Wish List Handbook on Digital Corporate Communication

    Handbook on Digital Corporate Communication

    Edited by Vilma Luoma-aho, Mark Badham
    This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital tec...
    Hardback (2023)

    List price $300.00

    Member price $270.00

  8. Add to Wish List Research Handbook on Ethical Consumption

    Research Handbook on Ethical Consumption

    Edited by Marylyn Carrigan, Victoria K. Wells, Karolos A. Papadas
    Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who stu...
    Hardback (2023)

    List price $280.00

    Member price $252.00

  9. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
    This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...
    Hardback (2022)

    List price $380.00

    Member price $342.00

    Paperback (2023)

    List price $77.95

    Member price $62.36

  10. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sh...
    Hardback (2021)

    List price $240.00

    Member price $216.00

    Paperback (2023)

    List price $65.95

    Member price $52.76

  11. Add to Wish List Handbook of Research on Ethnic and Intra-cultural Marketing

    Handbook of Research on Ethnic and Intra-cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster, Rebeca Perren
    Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing s...
    Hardback (2022)

    List price $229.00

    Member price $206.10

  12. Add to Wish List Handbook on the Tourist Experience

    Handbook on the Tourist Experience

    Edited by Dora Agapito, Manuel A. Ribeiro, Kyle M. Woosnam
    Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapt...
    Hardback (2022)

    List price $286.00

    Member price $257.40

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