Marketing
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Research Handbook on Services Management
Edited by Mark M. Davis
This comprehensive Research Handbook reflects the latest research breakthroughs and practices in services management. Addressing services management from a broader strategic perspective, it delves into the key issues of analytics and ser...eBook:Find out more$51.16
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Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...eBook:Find out more$52.76
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Handbook of Business-to-Business Marketing
Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...eBook:Find out more$62.36
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Handbook of Research Methods for Marketing Management
Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sh...eBook:Find out more$52.76
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Handbook of Entrepreneurship and Marketing
Edited by Ian Fillis, Nicholas Telford
This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...eBook:Find out more$55.96
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Research Handbook on Luxury Branding
Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...eBook:Find out more$39.96
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Handbook of Research on Identity Theory in Marketing
Edited by Americus Reed, Mark Forehand
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...eBook:Find out more$57.56
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Tourist Behaviour
Edited by Philip L. Pearce
Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...eBook:Find out more$51.96
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Handbook of Research on Customer Engagement
Edited by Linda D. Hollebeek, David E. Sprott
Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.eBook:Find out more$57.56
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Handbook of the Sharing Economy
Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...eBook:Find out more$51.96
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Research Handbook on Employee Pro-Environmental Behaviour
Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...eBook:Find out more$63.96
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Handbook of Research on New Product Development
Edited by Peter N. Golder, Debanjan Mitra
New products are the major driver of revenue growth in today''s dynamic business environment. In this Handbook, the world''s foremost experts on new product development bring together the latest thinking on this vitally important topic. ...eBook:Find out more$59.96