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Marketing

  1. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    ‘Handbook of Marketing Analytics is a very useful reference for the litigator wishing to gain greater expertise and insight into available tools for prosecuting and defending many types of commercial litigation. The technical chapters ha...
    Paperback (2019)

    List price $73.00

    Member price $58.40

    Hardback (2018)

    List price $290.00

    Member price $261.00

  2. Add to Wish List Handbook of Research on Franchising

    Handbook of Research on Franchising

    Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
    ‘In this Handbook the reader will find something for experienced and novice researchers. There are thoughtful reviews and analyses of traditional franchising questions, such as the relationship of royalty rates to franchise fees. There a...
    Paperback (2019)

    List price $72.95

    Member price $58.36

    Hardback (2017)

    List price $290.00

    Member price $261.00

  3. Add to Wish List Handbook of Research on Gender and Marketing

    Handbook of Research on Gender and Marketing

    Edited by Susan Dobscha
    ‘The Handbook of Research on Gender and Marketing is a timely volume that effectively updates and extends conversations on feminism, gender, gendered marketspaces, and the practices of consumers therein. Appropriately, this volume challe...
    Hardback (2019)

    List price $210.00

    Member price $189.00

  4. Add to Wish List Handbook of Research on Distribution Channels

    Handbook of Research on Distribution Channels

    Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
    ‘Finally! We have a book that synthesizes the vast and long literature on marketing channels. As future researchers grapple with questions in the age of online channels of distribution, the contributions in this book, from leading thinke...
    Hardback (2019)

    List price $330.00

    Member price $297.00

  5. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    ‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $175.00

    Member price $157.50

  6. Add to Wish List Research Handbook of Innovation and Creativity for Marketing Management

    Research Handbook of Innovation and Creativity for Marketing Management

    Edited by Eric Shiu
    ‘The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level. The contributors take a multi-disciplinary approach to generate new insights into the meaning of...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $175.00

    Member price $157.50

  7. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    'The role of emerging economies as target markets for firms has increased significantly, especially during the last ten years. Most of the books and studies published have focused on the macro-level analysis of entry barriers and/or inve...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $190.00

    Member price $171.00

  8. Add to Wish List Handbook of Research on Retailing

    Handbook of Research on Retailing

    Edited by Katrijn Gielens, Els Gijsbrechts
    ‘Evidence and research based, [this book will] generate managerially relevant insights that are valuable for both manufacturers and retailers.’ – Nirmalya Kumar, Singapore Management University and INSEAD Emerging Markets Institute, Sing...
    Hardback (2018)

    List price $225.00

    Member price $202.50

  9. Add to Wish List Research Handbook on Corporate Social Responsibility in Context

    Research Handbook on Corporate Social Responsibility in Context

    Edited by Anders Örtenblad
    ‘It is inspiring to see an innovative volume that focuses on the concept and variety of corporate social responsibility (CSR) frameworks, as conceptualized and manifested in a range of contexts – religious affiliation, level of economic ...
    Hardback (2016)

    List price $225.00

    Member price $202.50

  10. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    ‘This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development o...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $229.00

    Member price $206.10

  11. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $199.00

    Member price $179.10

  12. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    ‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $225.00

    Member price $202.50

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