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Marketing

  1. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    ‘This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development o...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $240.00

    Member price $216.00

  2. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $210.00

    Member price $189.00

  3. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    ‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $235.00

    Member price $211.50

  4. Add to Wish List Handbook of Research on Marketing and Corporate Social Responsibility

    Handbook of Research on Marketing and Corporate Social Responsibility

    Edited by Ronald Paul Hill, Ryan Langan
    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2014)

    List price $232.00

    Member price $208.80

  5. Add to Wish List Handbook on the Economics of Retailing and Distribution

    Handbook on the Economics of Retailing and Distribution

    Edited by Emek Basker
    ‘This is an impressive volume that brings together top researchers working on the economics of retailing and distribution. The content ranges from rich descriptive analyses of the key aspects of technical change driving the industry, to ...
    Hardback (2016)

    List price $299.00

    Member price $269.10

  6. Add to Wish List Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    ‘This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date o...
    Paperback (2015)

    List price $71.95

    Member price $57.56

    Hardback (2014)

    List price $288.00

    Member price $259.20

  7. Add to Wish List Handbook on Ethics and Marketing

    Handbook on Ethics and Marketing

    Edited by Alexander Nill
    ‘From its inception and professional organization in the late 1970s, the macromarketing field has maintained a strong interest in ethics and distributive justice and an article on the topic was published in the very first issue of the Jo...
    Hardback (2015)

    List price $240.00

    Member price $216.00

  8. Add to Wish List Handbook of Research on Customer Equity in Marketing

    Handbook of Research on Customer Equity in Marketing

    Edited by V. Kumar, Denish Shah
    ‘An exceptionally comprehensive and superbly scholarly volume on the emerging research on customer equity. It is a rare collection of world class scholars who have contributed to this Handbook.’ – Jagdish N. Sheth, Emory University, US ...
    Hardback (2015)

    List price $250.00

    Member price $225.00

  9. Add to Wish List Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    ‘Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital appr...
    Paperback (2014)

    List price $71.95

    Member price $57.56

    Hardback (2012)

    List price $280.00

    Member price $252.00

  10. Add to Wish List Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    ‘The immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions. It is time to reflect on what insights we have gained. The editors have really...
    Paperback (2014)

    List price $72.00

    Member price $57.60

    Hardback (2012)

    List price $235.00

    Member price $211.50

  11. Add to Wish List Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    ‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’ – Transfer
    Paperback (2014)

    List price $71.95

    Member price $57.56

    Hardback (2012)

    List price $293.00

    Member price $263.70

  12. Add to Wish List Handbook on the Experience Economy

    Handbook on the Experience Economy

    Edited by Jon Sundbo, Flemming Sørensen
    This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...
    Hardback (2013)

    List price $264.00

    Member price $237.60

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