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Marketing

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  1. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $261.00

    Member price $234.90

  2. Add to Wish List Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    ‘This ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) a...
    Paperback (2013)

    List price $77.95

    Member price $62.36

    Hardback (2011)

    List price $261.00

    Member price $234.90

  3. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...
    Paperback (2013)

    List price $89.95

    Member price $71.96

    Hardback (2012)

    List price $321.00

    Member price $288.90

  4. Add to Wish List Handbook of Marketing and Finance

    Handbook of Marketing and Finance

    Edited by Shankar Ganesan
    Many organizations have found that the value to business operations and financial performance created by the marketing function has become very important. The need to demonstrate this importance has also become clear. Top managers are co...
    Hardback (2012)

    List price $210.00

    Member price $189.00

  5. Add to Wish List Handbook of Research in International Marketing, Second Edition

    Handbook of Research in International Marketing, Second Edition

    Edited by Subhash C. Jain, David A. Griffith
    The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lac...
    Hardback (2012)

    List price $246.00

    Member price $221.40

  6. Add to Wish List Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...
    Paperback (2010)

    List price $97.00

    Member price $77.60

    Hardback (2009)

    List price $313.00

    Member price $281.70

  7. Add to Wish List Handbook on Brand and Experience Management

    Handbook on Brand and Experience Management

    Edited by Bernd H. Schmitt, David L. Rogers
    This important Handbook explores new and emerging directions in both brand management research and practice. It encompasses a diverse set of approaches including the latest academic research offering new frameworks for understanding bran...
    Hardback (2009)

    List price $221.00

    Member price $198.90

  8. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price $102.00

    Member price $81.60

    Hardback (2007)

    List price $309.00

    Member price $278.10

  9. Add to Wish List Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con...
    Paperback (2005)

    List price $92.00

    Member price $73.60

    Hardback (2003)

    List price $272.00

    Member price $244.80

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