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  1. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    ‘Brand co-creation is an idea that has arrived and the compilation of insights and ideas from leading academics offers a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Subcategories
    Hardback (March 2022)

    List price $260.00

    Member price $234.00

    Not yet published
  2. Add to Wish List Handbook of Entrepreneurship and Marketing

    Handbook of Entrepreneurship and Marketing

    Edited by Ian Fillis, Nicholas Telford
    ‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...
    Hardback (2020)

    List price $285.00

    Member price $256.50

    Paperback (January 2022)

    List price $67.00

    Member price $53.60

  3. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    ‘The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overloo...
    Hardback (2021)

    List price $220.00

    Member price $198.00

  4. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    ‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...
    Hardback (2020)

    List price $210.00

    Member price $189.00

    Paperback (2021)

    List price $45.00

    Member price $36.00

  5. Add to Wish List Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    ‘Understanding the relationship between consumption and identity is a cornerstone of recent consumer research, providing a crucial tool for examining the meaning of consumption and its multiple critical roles in consumers’ lives. Reed an...
    Hardback (2019)

    List price $240.00

    Member price $216.00

    Paperback (2021)

    List price $65.00

    Member price $52.00

  6. Add to Wish List Tourist Behaviour

    Tourist Behaviour

    Edited by Philip L. Pearce
    ‘The opening chapter – “Are tourists interesting?” – demands and merits the reader’s attention. Pearce’s splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum cont...
    Hardback (2019)

    List price $270.00

    Member price $243.00

    Paperback (2021)

    List price $60.00

    Member price $48.00

  7. Add to Wish List Handbook of Research on Customer Engagement

    Handbook of Research on Customer Engagement

    Edited by Linda D. Hollebeek, David E. Sprott
    ‘This is an excellent compilation of perspectives and empirical insight on customer engagement from a global list of scholars. The chapters provide insight into the psychological and sociological theories underlying consumer engagement. ...
    Hardback (2019)

    List price $240.00

    Member price $216.00

    Paperback (2021)

    List price $65.00

    Member price $52.00

  8. Add to Wish List Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    ‘This Handbook offers wide-ranging investigations and essays into the sharing economy. It takes the reader through a deep and critical look at this new way of organizing markets and society. While exposing the promise, practices, and par...
    Hardback (2019)

    List price $255.00

    Member price $229.50

    Paperback (2021)

    List price $60.00

    Member price $48.00

  9. Add to Wish List Handbook on Cross-Cultural Marketing

    Handbook on Cross-Cultural Marketing

    Edited by Glen H. Brodowsky, Camille P. Schuster
    This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...
    Hardback (2020)

    List price $190.00

    Member price $171.00

  10. Add to Wish List Research Handbook on Employee Pro-Environmental Behaviour

    Research Handbook on Employee Pro-Environmental Behaviour

    Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
    This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...
    Hardback (2018)

    List price $240.00

    Member price $216.00

    Paperback (2020)

    List price $73.00

    Member price $58.40

  11. Add to Wish List Handbook on Customer Centricity

    Handbook on Customer Centricity

    Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
    ‘Creating strategy from the outside in to put the customer first is a top priority of firms today. Helping firms do that is a pivotal goal of academics. This book lays a foundation for these goals by clearly defining the organizational s...
    Hardback (2019)

    List price $210.00

    Member price $189.00

  12. Add to Wish List Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    ‘Peter Drucker said “Business has only two functions – marketing and innovation.” Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new product development. Golder and Mitra have...
    Paperback (2019)

    List price $68.00

    Member price $54.40

    Hardback (2018)

    List price $270.00

    Member price $243.00

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