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Marketing

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  1. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    ‘Whether you are new to teaching marketing or have more experience than you want to admit, Teaching Marketing has something for you. The authors bring you back to the historical development of some marketing sub-disciplines, including mo...
    Hardback (November 2021)

    List price $155.00

    Member price $139.50

    Not yet published
  2. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    ‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach...
    Hardback (October 2021)

    List price $135.00

    Member price $121.50

  3. Add to Wish List Artificial Intelligence for Sustainable Value Creation

    Artificial Intelligence for Sustainable Value Creation

    Edited by Margherita Pagani, Renaud Champion
    ‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone w...
    Hardback (September 2021)

    List price $125.00

    Member price $112.50

  4. Add to Wish List Marketing Countries, Places, and Place-associated Brands

    Marketing Countries, Places, and Place-associated Brands

    Edited by Nicolas Papadopoulos, Mark Cleveland
    ‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field fo...
    Hardback (September 2021)

    List price $175.00

    Member price $157.50

  5. Add to Wish List Games, Simulations and Playful Learning in Business Education

    Games, Simulations and Playful Learning in Business Education

    Edited by Caroline Elliott, Jon Guest, Elinor Vettraino
    ‘Playful learning is becoming one of the most interesting areas of practice in adult education, and this highly useful book shows that it can be applied to any subject area. Covering difficult topics like ethics and law, discipline pract...
    Hardback (2021)

    List price $135.00

    Member price $121.50

  6. Add to Wish List A Research Agenda for Place Branding

    A Research Agenda for Place Branding

    Edited by Dominic Medway, Gary Warnaby, John Byrom
    ‘Most key themes of interest to anyone involved in place branding research are covered in the governance, contexts and experiences sections, and along with the key grounding issues, the book contains some very insightful case studies. In...
    Hardback (2021)

    List price $155.00

    Member price $139.50

  7. Add to Wish List A Research Agenda for Sales

    A Research Agenda for Sales

    Edited by Fernando Jaramillo, Jay P. Mulki
    ‘A Research Agenda for Sales provides an overview of timely research conversations occurring in sales today. I believe this book is a particularly useful tool for academics. Each chapter offers a comprehensive review of relevant literatu...
    Hardback (2021)

    List price $125.00

    Member price $112.50

  8. Add to Wish List How to Conduct an Effective Peer Review

    How to Conduct an Effective Peer Review

    Gloria Barczak, Abbie Griffin
    ‘There are few activities as critical to the scientific process as peer reviewing. Yet, to date, there are few activities that receive less formal training or for which clear and concise guidelines are available. This book represents a s...
    Hardback (2021)

    List price $115.00

    Member price $103.50

  9. Add to Wish List Religion and Consumer Behaviour in Developing Nations

    Religion and Consumer Behaviour in Developing Nations

    Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
    ‘This book captures the contemporary importance of religion, its nuances and more importantly its values that influence and impact consumers’ decisions, along with understanding the role of digital enhancements from a developing nation’s...
    Hardback (2021)

    List price $145.00

    Member price $130.50

  10. Add to Wish List Social Marketing and Advertising in the Age of Social Media

    Social Marketing and Advertising in the Age of Social Media

    Edited by Lukas Parker, Linda Brennan
    ‘This is something that is long overdue – a full reference work offering contemporary insight into a confusing relationship between social marketing and social media marketing. Where other publications provide only basic practical “how-t...
    Hardback (2020)

    List price $125.00

    Member price $112.50

  11. Add to Wish List A Research Agenda for Event Management

    A Research Agenda for Event Management

    Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
    ‘What happens when the world’s leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the ...
    Hardback (2019)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $42.00

    Member price $33.60

  12. Add to Wish List How to Get Published in the Best Marketing Journals

    How to Get Published in the Best Marketing Journals

    Edited by David W. Stewart, Daniel M. Ladik
    “How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...
    Hardback (2019)

    List price $140.00

    Member price $126.00

    Paperback (2020)

    List price $47.00

    Member price $37.60

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