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Marketing

  1. Add to Wish List Measurement in Marketing Research

    Measurement in Marketing Research

    Thomas Salzberger
    ‘The book is a ground breaking contribution to psychometric measurement in scientific marketing research. It fundamentally challenges the traditional approaches by conceptually as well as empirically demonstrating that item response theo...
    Hardback (2009)

    List price $242.00

    Member price $217.80

  2. Add to Wish List Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    ‘Recommended reading for marketers and future marketers alike. Strategic Marketing and the Future of Consumer Behaviour starts where other books in the field leave off – analysing the current market and recent research to understand the ...
    Hardback (2008)

    List price $128.00

    Member price $115.20

  3. Add to Wish List Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...
    Hardback (October 2005)

    List price $165.00

    Member price $148.50

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  4. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    ‘Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (1995)

    List price $183.00

    Member price $164.70

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