Marketing

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  1. Add to Wish List Fixing Prices

    Fixing Prices

    Franck Cochoy, Johan Hagberg, Hans Kjellberg
    Shedding light on a range of price fixing mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting, posting and adjusting processes. Based on a detailed study of a century of prici...
    Hardback (2023)

    List price $130.00

    Member price $117.00

    Paperback (June 2024)

    List price $0.00

    Member price $0.00

    Not yet published
  2. Add to Wish List How to Write Differently

    How to Write Differently

    Edited by Monika Kostera
    Responding to the trend of formulaic writing in the academic community, How To Write Differently offers a refreshing approach to academic writing in a practical format.
    Hardback (2022)

    List price $120.00

    Member price $108.00

    Paperback (2024)

    List price $35.95

    Member price $28.76

  3. Add to Wish List Group and Team Work

    Group and Team Work

    Ricardo Flores, Antonina Bauman
    By setting out a step-by-step guide on the implementation of a theoretically robust team work-centric approach to education, Group and Team Work explains valuable team work theory and practical dynamics. It details specific approaches ed...
    Paperback (2024)

    List price $41.95

    Member price $33.56

    Hardback (2024)

    List price $120.00

    Member price $108.00

  4. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price $161.00

    Member price $144.90

    Paperback (2023)

    List price $48.95

    Member price $39.16

  5. Add to Wish List Brand Protection and the Global Risk of Product Counterfeits

    Brand Protection and the Global Risk of Product Counterfeits

    Edited by Jeremy M. Wilson
    Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...
    Hardback (2022)

    List price $156.00

    Member price $140.40

    Paperback (2023)

    List price $48.95

    Member price $39.16

  6. Add to Wish List Digital Marketing Strategy

    Digital Marketing Strategy

    Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
    This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
    Paperback (2023)

    List price $41.95

    Member price $33.56

    Hardback (2023)

    List price $120.00

    Member price $108.00

  7. Add to Wish List Concise Introduction to Sport Marketing

    Concise Introduction to Sport Marketing

    T. B. Cornwell, Steffen Jahn
    This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
    Paperback (2023)

    List price $41.95

    Member price $33.56

    Hardback (2023)

    List price $125.00

    Member price $112.50

  8. Add to Wish List Cross-Cultural Consumer Behavior

    Cross-Cultural Consumer Behavior

    Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
    This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...
    Paperback (2023)

    List price $63.00

    Member price $50.40

    Hardback (2023)

    List price $210.00

    Member price $189.00

  9. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
    Hardback (2022)

    List price $103.00

    Member price $92.70

    Paperback (2023)

    List price $35.95

    Member price $28.76

  10. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (2023)

    List price $47.00

    Member price $37.60

    Hardback (2023)

    List price $155.00

    Member price $139.50

  11. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price $103.00

    Member price $92.70

    Paperback (2023)

    List price $35.95

    Member price $28.76

  12. Add to Wish List Youth Marketing to Digital Natives

    Youth Marketing to Digital Natives

    Wided Batat
    Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to dig...
    Hardback (2021)

    List price $148.00

    Member price $133.20

    Paperback (2022)

    List price $46.95

    Member price $37.56

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