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Marketing

  1. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
    ‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...
    Hardback (2020)

    List price $165.00

    Member price $148.50

    Paperback (2020)

    List price $49.95

    Member price $39.96

  2. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Robert D. Hisrich, Veland Ramadani
    'As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major cont...
    Hardback (2018)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $47.00

    Member price $37.60

  3. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    ‘Event owners and organisers are under increasing pressure to justify the events they stage. This book provides a timely and substantive contribution toward analysing and evaluating the social, economic and environments implications of p...
    Hardback (January 2020)

    List price $130.00

    Member price $117.00

  4. Add to Wish List The Nordic Wave in Place Branding

    The Nordic Wave in Place Branding

    Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
    ‘Surfing the Nordic wave allows readers to engage with a much-needed tide of fresh perspectives on place branding, moving through geographical scales and disciplines. Relying on engaged scholarship, the book will be of interest to a wide...
    Hardback (2019)

    List price $145.00

    Member price $130.50

  5. Add to Wish List Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    ‘This book offers a new way of thinking about the ontology and function of marketing in various entrepreneurial contexts. Björn Bjerke’s notable prior scholarship in social entrepreneurship underpins a foundation of knowledge and experie...
    Paperback (2019)

    List price $50.00

    Member price $40.00

    Hardback (2018)

    List price $140.00

    Member price $126.00

  6. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    ‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...
    Paperback (2019)

    List price $49.95

    Member price $39.96

    Hardback (2017)

    List price $120.00

    Member price $108.00

  7. Add to Wish List Services, Experiences and Innovation

    Services, Experiences and Innovation

    Edited by Ada Scupola, Lars Fuglsang
    ‘As technological transformation continues to influence service production and consumption, Services, Experiences and Innovation provides key insights on the vital importance of understanding the links between three previously autonomous...
    Hardback (2018)

    List price $160.00

    Member price $144.00

  8. Add to Wish List Seven Deadly Sins in Consumption

    Seven Deadly Sins in Consumption

    Edited by Henna Syrjälä, Hanna Leipämaa-Leskinen
    ‘This anthology is a theoretically innovative study of the seven deadly sins in contemporary consumer culture. It is a much wanted in-depth understanding of the sins’ emergence, meanings and consequences in consumer culture that allow us...
    Hardback (2018)

    List price $115.00

    Member price $103.50

  9. Add to Wish List Consumer Logistics

    Consumer Logistics

    Peter J. Rimmer, Booi Hon Kam
    ‘Consumer Logistics: Surfing the Digital Wave provides thought provoking insights into the challenges and opportunities presented by omnichannel approaches and Industry 4.0 which are currently revolutionising supply chains. The book util...
    Hardback (2018)

    List price $110.00

    Member price $99.00

  10. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    ‘The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling ...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $131.00

    Member price $117.90

  11. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    ‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery. Even when they are successful, they are never sure why. And too often rejections hurt, but don’t provide insight about how to increas...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $152.00

    Member price $136.80

  12. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    ‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...
    Hardback (2016)

    List price $135.00

    Member price $121.50

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