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Marketing

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  1. Add to Wish List Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    A groundbreaking study of the customer’s role in new production development.  ‘Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collabora...
    Paperback (2010)

    List price $47.00

    Member price $37.60

    Hardback (2008)

    List price $127.00

    Member price $114.30

  2. Add to Wish List Business Relating Business

    Business Relating Business

    Ian Wilkinson
    ‘This is a most informative, comprehensive, and well-written book. It is full of interesting detail, and the analysis – though involving many complex ideas – is presented in a coherent and logical style that ensures the reader’s interest...
    Paperback (2010)

    List price $57.00

    Member price $45.60

    Hardback (2008)

    List price $146.00

    Member price $131.40

  3. Add to Wish List Measurement in Marketing Research

    Measurement in Marketing Research

    Thomas Salzberger
    ‘The book is a ground breaking contribution to psychometric measurement in scientific marketing research. It fundamentally challenges the traditional approaches by conceptually as well as empirically demonstrating that item response theo...
    Hardback (2009)

    List price $242.00

    Member price $217.80

  4. Add to Wish List Trust and New Technologies

    Trust and New Technologies

    Edited by Teemu Kautonen, Heikki Karjaluoto
    ‘This book is a timely collection of research papers on one of the most critical subjects on the internet. It explores a wide range of trust related issues from multiple perspectives, and by researchers from around Europe and America. Th...
    Hardback (2008)

    List price $151.00

    Member price $135.90

  5. Add to Wish List Creating Experiences in the Experience Economy

    Creating Experiences in the Experience Economy

    Edited by Jon Sundbo, Per Darmer
    Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creatio...
    Hardback (2008)

    List price $140.00

    Member price $126.00

  6. Add to Wish List Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    ‘Recommended reading for marketers and future marketers alike. Strategic Marketing and the Future of Consumer Behaviour starts where other books in the field leave off – analysing the current market and recent research to understand the ...
    Hardback (2008)

    List price $128.00

    Member price $115.20

  7. Add to Wish List Trust in Market Relationships

    Trust in Market Relationships

    Sandro Castaldo
    Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to defi...
    Hardback (2008)

    List price $146.00

    Member price $131.40

  8. Add to Wish List Marketing Knowledge Management

    Marketing Knowledge Management

    Gabriele Troilo
    Gabriele Troilo explores the entire marketing knowledge management process from a unique perspective. He emphasises the fact that in today’s markets, competitive advantage is achieved by companies which are knowledge-based and market ori...
    Hardback (2007)

    List price $127.00

    Member price $114.30

  9. Add to Wish List The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    ‘This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to illustrate general principles.’ – Dennis C. Mueller, University of Vienna, Aus...
    Paperback (2006)

    List price $62.00

    Member price $49.60

    Hardback (2005)

    List price $135.00

    Member price $121.50

  10. Add to Wish List Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...
    Hardback (October 2005)

    List price $165.00

    Member price $148.50

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  11. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    ‘Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (1995)

    List price $183.00

    Member price $164.70

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