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  1. Add to Wish List A Research Agenda for Event Management

    A Research Agenda for Event Management

    Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
    ‘What happens when the world’s leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the ...
    Hardback (2019)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $42.00

    Member price $33.60

  2. Add to Wish List How to Get Published in the Best Marketing Journals

    How to Get Published in the Best Marketing Journals

    Edited by David W. Stewart, Daniel M. Ladik
    “How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...
    Hardback (2019)

    List price $140.00

    Member price $126.00

    Paperback (2020)

    List price $47.00

    Member price $37.60

  3. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
    ‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...
    Hardback (2020)

    List price $173.00

    Member price $155.70

    Paperback (2020)

    List price $49.95

    Member price $39.96

  4. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Robert D. Hisrich, Veland Ramadani
    'As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major cont...
    Hardback (2018)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $47.00

    Member price $37.60

  5. Add to Wish List Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    ‘This book offers a new way of thinking about the ontology and function of marketing in various entrepreneurial contexts. Björn Bjerke’s notable prior scholarship in social entrepreneurship underpins a foundation of knowledge and experie...
    Paperback (2019)

    List price $50.00

    Member price $40.00

    Hardback (2018)

    List price $147.00

    Member price $132.30

  6. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    ‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...
    Paperback (2019)

    List price $49.95

    Member price $39.96

    Hardback (2017)

    List price $125.00

    Member price $112.50

  7. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    ‘The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling ...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $138.00

    Member price $124.20

  8. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    ‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery. Even when they are successful, they are never sure why. And too often rejections hurt, but don’t provide insight about how to increas...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $155.00

    Member price $139.50

  9. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    ‘This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case st...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $179.00

    Member price $161.10

  10. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    ‘The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.’ – David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in ...
    Paperback (2016)

    List price $50.00

    Member price $40.00

    Hardback (2015)

    List price $145.00

    Member price $130.50

  11. Add to Wish List Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    ‘A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustr...
    Paperback (2015)

    List price $43.95

    Member price $35.16

    Hardback (2014)

    List price $130.00

    Member price $117.00

  12. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    ‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, US
    Paperback (2013)

    List price $72.00

    Member price $57.60

    Hardback (2011)

    List price $175.00

    Member price $157.50

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