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Marketing

  1. Add to Wish List Competitiveness and Tourism

    Competitiveness and Tourism

    Edited by Geoffrey I. Crouch, J. R. Brent Ritchie
    ‘Ritchie and Crouch’s book The Competitive Destination: A Sustainable Tourism Perspective (CABI, 2003) has become one of the seminal works in tourism destination research and management. It engendered a number of major research papers; m...
    Hardback (2012)

    List price $632.00

    Member price $568.80

  2. Add to Wish List The Globalization of Retailing

    The Globalization of Retailing

    Edited by Neil M. Coe, Neil Wrigley
    ‘Coe and Wrigley have assembled a most impressive collection of key writings on the globalization of retailing. It will be of great value to students, researchers and policymakers in this rapidly growing, and extremely important field.’ ...
    Hardback (2009)

    List price $609.00

    Member price $548.10

  3. Add to Wish List International Marketing: Modern and Classic Papers

    International Marketing: Modern and Classic Papers

    Edited by Stanley J. Paliwoda, John K. Ryans Jr
    ‘Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range o...
    Hardback (2008)

    List price $1,073.00

    Member price $965.70

  4. Add to Wish List Franchise Contracting and Organization

    Franchise Contracting and Organization

    Edited by Francine Lafontaine
    ‘An excellent collection of the best recent research examining franchise contracting and related organizational issues from both theoretical and empirical perspectives.’ – Paul L. Joskow, Massachusetts Institute of Technology, US Much h...
    Hardback (2005)

    List price $365.00

    Member price $328.50

  5. Add to Wish List MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    ‘It is a tribute to the vitality of marketing history. . . . that Edward Elgar should produce these, the latest volumes in its series “The International Library of Critical Writings in Business History”’. – John Benson, Business History...
    Hardback (1993)

    List price $761.00

    Member price $684.90

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