Marketing

  1. Add to Wish List Competitiveness and Tourism

    Competitiveness and Tourism

    Edited by Geoffrey I. Crouch, J. R. Brent Ritchie
    Competitiveness and Tourism brings together the key scholarly articles which discuss the challenges of managing, maintaining and enhancing competitive tourism destinations. This authoritative collection of articles covers service sector ...
    Hardback (2012)

    List price $651.00

    Member price $585.90

  2. Add to Wish List The Globalization of Retailing

    The Globalization of Retailing

    Edited by Neil M. Coe, Neil Wrigley
    This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail c...
    Hardback (July 2009)

    List price $627.00

    Member price $564.30

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  3. Add to Wish List International Marketing: Modern and Classic Papers

    International Marketing: Modern and Classic Papers

    Edited by Stanley J. Paliwoda, John K. Ryans Jr
    This authoritative three-volume collection presents the most important articles and papers published in the field of international marketing during the last thirty years. It includes both classic articles as well as cutting-edge papers f...
    Hardback (2008)

    List price $1,105.00

    Member price $994.50

  4. Add to Wish List Franchise Contracting and Organization

    Franchise Contracting and Organization

    Edited by Francine Lafontaine
    Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually...
    Hardback (2005)

    List price $376.00

    Member price $338.40

  5. Add to Wish List MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    The last decade has witnessed a burgeoning interest in the history of marketing. This authoritative two volume set provides a comprehensive collection of important articles which illuminate the history and development of marketing and m...
    Hardback (1993)

    List price $784.00

    Member price $705.60

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