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Marketing

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  1. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    This book illustrates how multinational corporations solve business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analy...
    Paperback (2009)

    List price $56.95

    Member price $45.56

    Hardback (2007)

    List price $146.00

    Member price $131.40

  2. Add to Wish List International Marketing: Modern and Classic Papers

    International Marketing: Modern and Classic Papers

    Edited by Stanley J. Paliwoda, John K. Ryans Jr
    ‘Professors Paliwoda and Ryans have put together an important collection of articles concerning critical writing in international marketing. Many of the articles are considered classics by many specialists in the field. The broad range o...
    Hardback (2008)

    List price $1,073.00

    Member price $965.70

  3. Add to Wish List Strategic Marketing and the Future of Consumer Behaviour

    Strategic Marketing and the Future of Consumer Behaviour

    Theo B.C. Poiesz, W. F. van Raaij
    ‘Recommended reading for marketers and future marketers alike. Strategic Marketing and the Future of Consumer Behaviour starts where other books in the field leave off – analysing the current market and recent research to understand the ...
    Hardback (2008)

    List price $128.00

    Member price $115.20

  4. Add to Wish List Grocery E-Commerce

    Grocery E-Commerce

    Edited by Niels Kornum, Mogens Bjerre
    This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Te...
    Hardback (October 2005)

    List price $165.00

    Member price $148.50

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  5. Add to Wish List Franchise Contracting and Organization

    Franchise Contracting and Organization

    Edited by Francine Lafontaine
    ‘An excellent collection of the best recent research examining franchise contracting and related organizational issues from both theoretical and empirical perspectives.’ – Paul L. Joskow, Massachusetts Institute of Technology, US Much h...
    Hardback (2005)

    List price $365.00

    Member price $328.50

  6. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    ‘The cornerstones of the book’s thesis are core aspects of knowledge, change, understanding, marketing behaviour and entrepreneurship, in the context of small firms. The focal aspect of the book is marketing of small firms which are grow...
    Paperback (2004)

    List price $60.95

    Member price $48.76

    Hardback (2002)

    List price $154.00

    Member price $138.60

  7. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    ‘Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (1995)

    List price $183.00

    Member price $164.70

  8. Add to Wish List MARKETING

    MARKETING

    Edited by Stanley C. Hollander, Kathleen M. Rassuli
    ‘It is a tribute to the vitality of marketing history. . . . that Edward Elgar should produce these, the latest volumes in its series “The International Library of Critical Writings in Business History”’. – John Benson, Business History...
    Hardback (1993)

    List price $761.00

    Member price $684.90

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