Marketing

  1. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...
    Hardback (2022)

    List price $155.00

    Member price $139.50

  2. Add to Wish List Handbook of Entrepreneurship and Marketing

    Handbook of Entrepreneurship and Marketing

    Edited by Ian Fillis, Nicholas Telford
    This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent internat...
    Hardback (2020)

    List price $294.00

    Member price $264.60

    Paperback (2022)

    List price $67.00

    Member price $53.60

  3. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sh...
    Hardback (2021)

    List price $220.00

    Member price $198.00

  4. Add to Wish List Research Handbook on Luxury Branding

    Research Handbook on Luxury Branding

    Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
    Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contribut...
    Hardback (2020)

    List price $216.00

    Member price $194.40

    Paperback (2021)

    List price $45.00

    Member price $36.00

  5. Add to Wish List Artificial Intelligence for Sustainable Value Creation

    Artificial Intelligence for Sustainable Value Creation

    Edited by Margherita Pagani, Renaud Champion
    Artificial Intelligence for Sustainable Value Creation provides a detailed and insightful exploration of both the possibilities and the challenges that accompany widespread Artificial Intelligence
    Hardback (2021)

    List price $125.00

    Member price $112.50

  6. Add to Wish List Handbook of Research on Identity Theory in Marketing

    Handbook of Research on Identity Theory in Marketing

    Edited by Americus Reed, Mark Forehand
    The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly...
    Hardback (2019)

    List price $247.00

    Member price $222.30

    Paperback (2021)

    List price $65.00

    Member price $52.00

  7. Add to Wish List Tourist Behaviour

    Tourist Behaviour

    Edited by Philip L. Pearce
    Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea...
    Hardback (2019)

    List price $270.00

    Member price $243.00

    Paperback (2021)

    List price $60.00

    Member price $48.00

  8. Add to Wish List Handbook of Research on Customer Engagement

    Handbook of Research on Customer Engagement

    Edited by Linda D. Hollebeek, David E. Sprott
    Customer engagement is now a critical research priority in contemporary marketing. In this Handbook, a cadre of international scholars offer an overview of current research on this rapidly growing field of study.
    Hardback (2019)

    List price $260.00

    Member price $234.00

    Paperback (2021)

    List price $65.00

    Member price $52.00

  9. Add to Wish List Handbook of the Sharing Economy

    Handbook of the Sharing Economy

    Edited by Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi
    With the radical growth in the ubiquity of digital platforms, the sharing economy is here to stay. This Handbook explores the nature and direction of the sharing economy, interrogating its key dynamics and evolution over the past decade ...
    Hardback (2019)

    List price $263.00

    Member price $236.70

    Paperback (2021)

    List price $60.00

    Member price $48.00

  10. Add to Wish List A Research Agenda for Sales

    A Research Agenda for Sales

    Edited by Fernando Jaramillo, Jay P. Mulki
    A Research Agenda for Sales presents a roadmap of the future of sales. Eight recognized sales scholars discuss ideas that scholars are exploring and that firms can use for success in hypercompetitive markets with demanding customers. Fea...
    Hardback (2021)

    List price $125.00

    Member price $112.50

  11. Add to Wish List Religion and Consumer Behaviour in Developing Nations

    Religion and Consumer Behaviour in Developing Nations

    Edited by Ayantunji Gbadamosi, Ayodele C. Oniku
    Examining how religion influences the dynamics of consumption in developing nations, this book illuminates the strategic placement of these nations on the global marketing stage both in terms of their current economic outlook and potenti...
    Hardback (2021)

    List price $145.00

    Member price $130.50

  12. Add to Wish List A Research Agenda for Event Management

    A Research Agenda for Event Management

    Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
    This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the...
    Hardback (2019)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $42.00

    Member price $33.60

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