Marketing

  1. Add to Wish List Research Handbook on Corporate Social Responsibility in Context

    Research Handbook on Corporate Social Responsibility in Context

    Edited by Anders Örtenblad
    Is corporate social responsibility (CSR) a universal idea? Is the same exact definition of CSR relevant for any organization, regardless of context? Or would such a definition need to be adapted to fit different types of organizations, i...
    Hardback (2016)

    List price $232.00

    Member price $208.80

  2. Add to Wish List Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    Gunjan Saxena seeks to encourage a fuller understanding of rural tourism marketing by uncovering the lived experiences and enterprise of different actor groups as they respond to the impact of tourism on their communities and cultural id...
    Hardback (2016)

    List price $121.00

    Member price $108.90

  3. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $240.00

    Member price $216.00

  4. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $210.00

    Member price $189.00

  5. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $179.00

    Member price $161.10

  6. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange t...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $235.00

    Member price $211.50

  7. Add to Wish List Handbook of Research on Marketing and Corporate Social Responsibility

    Handbook of Research on Marketing and Corporate Social Responsibility

    Edited by Ronald Paul Hill, Ryan Langan
    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2014)

    List price $232.00

    Member price $208.80

  8. Add to Wish List Handbook on the Economics of Retailing and Distribution

    Handbook on the Economics of Retailing and Distribution

    Edited by Emek Basker
    This Handbook explores and critically examines current research in economics and marketing science on key economic issues in retailing and distribution. Providing a rich perspective for the discussion of public policy, contributions from...
    Hardback (2016)

    List price $299.00

    Member price $269.10

  9. Add to Wish List The New Consumer Online

    The New Consumer Online

    Edward F. McQuarrie
    It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ...
    Hardback (2016)

    List price $138.00

    Member price $124.20

  10. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    When political, social, technological and economic interests, values, and perspectives interact, market order and performance become contentious issues of debate. Such ‘hot’ situations are becoming increasingly common and make for rich s...
    Paperback (2016)

    List price $50.00

    Member price $40.00

    Hardback (2015)

    List price $145.00

    Member price $130.50

  11. Add to Wish List Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.
    Paperback (2015)

    List price $71.95

    Member price $57.56

    Hardback (2014)

    List price $288.00

    Member price $259.20

  12. Add to Wish List Handbook on Ethics and Marketing

    Handbook on Ethics and Marketing

    Edited by Alexander Nill
    Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
    Hardback (2015)

    List price $240.00

    Member price $216.00

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