£

Marketing

Page
  1. Add to Wish List Encyclopedia of Tourism Management and Marketing

    Encyclopedia of Tourism Management and Marketing

    Edited by Dimitrios Buhalis
    The Encyclopedia of Tourism Management and Marketing is, quite simply, the definitive reference work in the field. Carefully curated by leading tourism scholar Dimitrios Buhalis, this is the largest tourism management and marketing ontol...
    Hardback (July 2022)

    List price $1,750.00

    Member price $1,575.00

    Not yet published
  2. Add to Wish List Strategies for the Digital Customer Experience

    Strategies for the Digital Customer Experience

    Wided Batat
    Offering a critical approach to digital marketing strategies, this innovative book introduces the ‘phygital’, a new ecosystem that creates a continuum between physical and digital settings to aid the design of successful customer experie...
    Hardback (May 2022)

    List price $115.00

    Member price $103.50

    Not yet published
  3. Add to Wish List Configured by Consumption

    Configured by Consumption

    Booi H. Kam, Peter J. Rimmer
    With the paradigm shift in consumption habits during the COVID-19 pandemic accelerating the digital transformation of supply-chain operations, Configured by Consumption is a timely reflection on the technological evolution of production-...
    Hardback (May 2022)

    List price $120.00

    Member price $108.00

    Not yet published
  4. Add to Wish List A Research Agenda for Political Marketing

    A Research Agenda for Political Marketing

    Edited by Bruce I. Newman, Todd P. Newman
    ‘Understanding contemporary politics is to understand marketing. Bruce and Todd Newman have edited a volume that can instruct modern princes on the virtue needed to gain and hold power. But democracy can prevail only if research in this ...
    Hardback (April 2022)

    List price $115.00

    Member price $103.50

    Not yet published
  5. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    ‘Innovative, exemplary, outstanding, Hackley and Hackley are the Rolls and Royce, the Moët and Chandon, the Dolce and Gabbana of paratextual communication. Their book’s an investment you can’t afford to ignore’ – Stephen Brown, Ulster Un...
    Hardback (April 2022)

    List price $99.00

    Member price $89.10

    Not yet published
  6. Add to Wish List Research Handbook on Brand Co-Creation

    Research Handbook on Brand Co-Creation

    Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
    ‘Brand co-creation is an idea that has arrived and the compilation of insights and ideas from leading academics offers a welcome and stimulating perspective.’ – David Aaker, author of Owning Game-Changing Subcategories
    Hardback (March 2022)

    List price $260.00

    Member price $234.00

    Not yet published
  7. Add to Wish List Advanced Introduction to Advertising

    Advanced Introduction to Advertising

    Patrick De Pelsmacker
    ‘Patrick De Pelsmacker managed to produce an excellent research-driven, theoretically informed yet very practical, up-to-date and engaging book about advertising. A must read for all who want to understand how advertising really works in...
    Paperback (January 2022)

    List price $24.95

    Member price $19.96

    Hardback (January 2022)

    List price $120.00

    Member price $108.00

  8. Add to Wish List Handbook of Entrepreneurship and Marketing

    Handbook of Entrepreneurship and Marketing

    Edited by Ian Fillis, Nicholas Telford
    ‘Fillis and Telford have compiled interesting entrepreneurial marketing content from a wide variety of scholars. The chapters on networking, crowdfunding, social media, storytelling, and software are on-target in today’s entrepreneurial ...
    Hardback (2020)

    List price $285.00

    Member price $256.50

    Paperback (January 2022)

    List price $67.00

    Member price $53.60

  9. Add to Wish List Cross-Cultural Marketing

    Cross-Cultural Marketing

    Edited by Tiziano Vescovi
    ‘Comprehensive, well-written and excellent for teaching, with a focus on how culture permeates all marketing activities. A must read.’ – Ilan Alon, University of Agder, Norway
    Paperback (January 2022)

    List price $45.00

    Member price $36.00

    Hardback (January 2022)

    List price $140.00

    Member price $126.00

  10. Add to Wish List A Research Agenda for Event Impacts

    A Research Agenda for Event Impacts

    Edited by Nicholas Wise , Kelly Maguire
    ‘Event owners and organisers are under increasing pressure to justify the events they stage. This book provides a timely and substantive contribution toward analysing and evaluating the social, economic and environments implications of p...
    Hardback (January 2022)

    List price $155.00

    Member price $139.50

  11. Add to Wish List Teaching Marketing

    Teaching Marketing

    Edited by Ross Brennan, Lynn Vos
    ‘Whether you are new to teaching marketing or have more experience than you want to admit, Teaching Marketing has something for you. The authors bring you back to the historical development of some marketing sub-disciplines, including mo...
    Hardback (December 2021)

    List price $145.00

    Member price $130.50

  12. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    ‘The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overloo...
    Hardback (2021)

    List price $220.00

    Member price $198.00

Page
My Cart