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Marketing

  1. Add to Wish List A Research Agenda for Event Management

    A Research Agenda for Event Management

    Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
    ‘What happens when the world’s leading event management researchers collaborate to bring forth new knowledge? This book conclusively proves, through these great academic minds, that event research is growing stronger and as a result the ...
    Hardback (2019)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $42.00

    Member price $33.60

  2. Add to Wish List How to Get Published in the Best Marketing Journals

    How to Get Published in the Best Marketing Journals

    Edited by David W. Stewart, Daniel M. Ladik
    “How to” books tend to be a poisoned chalice! They imply a well-defined path to achieving a goal, such as a publication in one of the best marketing journals, but neglect the probability of failure and trouble along the way. Fortunately,...
    Hardback (2019)

    List price $140.00

    Member price $126.00

    Paperback (2020)

    List price $47.00

    Member price $37.60

  3. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
    ‘Clear, effective, and helpful! Writing and publishing in leading academic journals has become more challenging than ever before. Business schools emphasize impact, reach and relevance as critical elements when evaluating published resea...
    Hardback (2020)

    List price $173.00

    Member price $155.70

    Paperback (2020)

    List price $49.95

    Member price $39.96

  4. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Robert D. Hisrich, Veland Ramadani
    'As someone who has long contended that Marketing should be one of the dominant disciplines in entrepreneurship education and research, I am delighted to discover the publication of Entrepreneurial Marketing. This book makes a major cont...
    Hardback (2018)

    List price $120.00

    Member price $108.00

    Paperback (2020)

    List price $47.00

    Member price $37.60

  5. Add to Wish List Research Handbook on Employee Pro-Environmental Behaviour

    Research Handbook on Employee Pro-Environmental Behaviour

    Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
    This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...
    Hardback (2018)

    List price $250.00

    Member price $225.00

    Paperback (2020)

    List price $73.00

    Member price $58.40

  6. Add to Wish List Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    ‘This book offers a new way of thinking about the ontology and function of marketing in various entrepreneurial contexts. Björn Bjerke’s notable prior scholarship in social entrepreneurship underpins a foundation of knowledge and experie...
    Paperback (2019)

    List price $50.00

    Member price $40.00

    Hardback (2018)

    List price $147.00

    Member price $132.30

  7. Add to Wish List Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    ‘Peter Drucker said “Business has only two functions – marketing and innovation.” Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new product development. Golder and Mitra have...
    Paperback (2019)

    List price $68.00

    Member price $54.40

    Hardback (2018)

    List price $276.00

    Member price $248.40

  8. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    ‘Handbook of Marketing Analytics is a very useful reference for the litigator wishing to gain greater expertise and insight into available tools for prosecuting and defending many types of commercial litigation. The technical chapters ha...
    Paperback (2019)

    List price $73.00

    Member price $58.40

    Hardback (2018)

    List price $299.00

    Member price $269.10

  9. Add to Wish List Handbook of Research on Franchising

    Handbook of Research on Franchising

    Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
    ‘In this Handbook the reader will find something for experienced and novice researchers. There are thoughtful reviews and analyses of traditional franchising questions, such as the relationship of royalty rates to franchise fees. There a...
    Paperback (2019)

    List price $72.95

    Member price $58.36

    Hardback (2017)

    List price $293.00

    Member price $263.70

  10. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    ‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...
    Paperback (2019)

    List price $49.95

    Member price $39.96

    Hardback (2017)

    List price $125.00

    Member price $112.50

  11. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    ‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $185.00

    Member price $166.50

  12. Add to Wish List Research Handbook of Innovation and Creativity for Marketing Management

    Research Handbook of Innovation and Creativity for Marketing Management

    Edited by Eric Shiu
    ‘The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level. The contributors take a multi-disciplinary approach to generate new insights into the meaning of...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $185.00

    Member price $166.50

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