Marketing

Teaching Marketing

Edited by Ross Brennan, Lynn Vos

‘Whether you are new to teaching marketing or have more experience than you want to admit, Teaching Marketing has something for you. The authors bring you back to the historical development of some marketing sub-disciplines, including mo...

List price ~~$145.00~~

Member price $130.50

eBook:

$40.00

Handbook of Research Methods for Marketing Management

Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle

‘The Handbook takes an up-to-date and fresh look at a variety of topics quite relevant in business research. In particular, it not only provides updates for many traditionally covered topics, but also extends to other areas often overloo...

List price ~~$220.00~~

Member price $198.00

eBook:

$65.00

Research Handbook on Luxury Branding

Edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar

‘Previously limited to the wealthiest, luxury is now a central phenomenon of our modern societies. Luxury brands reflect the diffusion of materialism across social classes and generations, the extent of social competition and self-brandi...

Hardback (2020)

List price ~~$216.00~~

Member price $194.40

List price ~~$45.00~~

Member price $36.00

eBook:

$36.00

Youth Marketing to Digital Natives

Wided Batat

‘Based on solid original research, Dr. Batat has crafted a must-read for anyone who must understand pre-teens and teenagers. Her results point to a new approach for marketing, whether promoting products or healthy choices, a new approach...

List price ~~$135.00~~

Member price $121.50

eBook:

$40.00

Marketing Countries, Places, and Place-associated Brands

Edited by Nicolas Papadopoulos, Mark Cleveland

‘In a field not noted for its sense of direction or purpose, Papadopoulos and Cleveland have achieved that rare goal: a properly curated collection. They have done this with intelligence and panache, so this book should move the field fo...

List price ~~$175.00~~

Member price $157.50

eBook:

$40.00

Artificial Intelligence for Sustainable Value Creation

Edited by Margherita Pagani, Renaud Champion

‘Artificial Intelligence by itself is just the latest in a long series of techno buzzwords. However, when you pair AI with the essential idea of Value Creation, as does this book, now you have something of critical importance to anyone w...

List price ~~$125.00~~

Member price $112.50

eBook:

$40.00

Advanced Introduction to the Experience Economy

Jon Sundbo

‘This book offers a comprehensive overview and summary of research on the experience economy. It elaborates on the differences of functional services and experiences, and primary and secondary experiences, points at the importance of exp...

List price ~~$25.95~~

Member price $20.76

List price ~~$120.00~~

Member price $108.00

eBook:

$20.76

Handbook of Research on Identity Theory in Marketing

Edited by Americus Reed, Mark Forehand

‘Understanding the relationship between consumption and identity is a cornerstone of recent consumer research, providing a crucial tool for examining the meaning of consumption and its multiple critical roles in consumers’ lives. Reed an...

Hardback (2019)

List price ~~$247.00~~

Member price $222.30

List price ~~$65.00~~

Member price $52.00

eBook:

$52.00

Advanced Introduction to Sustainable Competitive Advantage in Sales

Lawrence B. Chonko

‘Once again, Larry Chonko delivers tested sales insight with memorable prose. No matter where someone is on their professional sales journey, they’ll find this book inspirational and thoughtful, ever useful, and never dry. More important...

List price ~~$25.95~~

Member price $20.76

List price ~~$120.00~~

Member price $108.00

eBook:

$20.76

A Research Agenda for Place Branding

Edited by Dominic Medway, Gary Warnaby, John Byrom

‘Most key themes of interest to anyone involved in place branding research are covered in the governance, contexts and experiences sections, and along with the key grounding issues, the book contains some very insightful case studies. In...

List price ~~$155.00~~

Member price $139.50

eBook:

$40.00

Tourist Behaviour

Edited by Philip L. Pearce

‘The opening chapter – “Are tourists interesting?” – demands and merits the reader’s attention. Pearce’s splendid narrative structure then propels readers on a fascinating journey, prompting reflection and then insight. The momentum cont...

Hardback (2019)

List price ~~$270.00~~

Member price $243.00

List price ~~$60.00~~

Member price $48.00

eBook:

$48.00