Marketing

  1. Add to Wish List Digital Marketing Strategy

    Digital Marketing Strategy

    Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
    This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin...
    Paperback (2023)

    List price $41.95

    Member price $33.56

    Hardback (2023)

    List price $120.00

    Member price $108.00

  2. Add to Wish List Concise Introduction to Sport Marketing

    Concise Introduction to Sport Marketing

    T. B. Cornwell, Steffen Jahn
    This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi...
    Paperback (2023)

    List price $41.95

    Member price $33.56

    Hardback (2023)

    List price $125.00

    Member price $112.50

  3. Add to Wish List A Research Agenda for Consumer Financial Behavior

    A Research Agenda for Consumer Financial Behavior

    Edited by Jing J. Xiao, Satish Kumar
    With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable...
    Hardback (2023)

    List price $170.00

    Member price $153.00

  4. Add to Wish List Cross-Cultural Consumer Behavior

    Cross-Cultural Consumer Behavior

    Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
    This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...
    Paperback (2023)

    List price $63.00

    Member price $50.40

    Hardback (2023)

    List price $210.00

    Member price $189.00

  5. Add to Wish List Research Handbook on Ethical Consumption

    Research Handbook on Ethical Consumption

    Edited by Marylyn Carrigan, Victoria K. Wells, Karolos A. Papadas
    Presenting a contemporary reflection on ethical and sustainable consumption, this insightful Research Handbook offers discussions on the challenges and complexity of living an ethical and sustainable life, and for the researchers who stu...
    Hardback (2023)

    List price $280.00

    Member price $252.00

  6. Add to Wish List Handbook on Digital Corporate Communication

    Handbook on Digital Corporate Communication

    Edited by Vilma Luoma-aho, Mark Badham
    This comprehensive Handbook offers an extensive overview of current knowledge of corporate communication from a digital perspective. It provides a state-of-the-art view of the ubiquitous impact, both positive and negative, of digital tec...
    Hardback (2023)

    List price $300.00

    Member price $270.00

  7. Add to Wish List Gendered Marketing

    Gendered Marketing

    Pauline Maclaran, Andreas Chatzidakis
    Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
    Hardback (2022)

    List price $103.00

    Member price $92.70

    Paperback (2023)

    List price $35.95

    Member price $28.76

  8. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Andrew J. Petersen, Stefan Wuyts
    This path-breaking Handbook is targeted primarily at marketing academics and graduate students who want a comprehensive overview of the academic state of the business-to-business marketing domain. It will also prove an invaluable resourc...
    Hardback (2022)

    List price $380.00

    Member price $342.00

    Paperback (2023)

    List price $77.95

    Member price $62.36

  9. Add to Wish List Handbook of Research Methods for Marketing Management

    Handbook of Research Methods for Marketing Management

    Edited by Robin Nunkoo, Viraiyan Teeroovengadum, Christian M. Ringle
    Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sh...
    Hardback (2021)

    List price $240.00

    Member price $216.00

    Paperback (2023)

    List price $65.95

    Member price $52.76

  10. Add to Wish List Taking the Fear Out of Data Analysis

    Taking the Fear Out of Data Analysis

    Adamantios Diamantopoulos, Bodo B. Schlegelmilch, Georgios Halkias
    Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitati...
    Paperback (2023)

    List price $47.00

    Member price $37.60

    Hardback (2023)

    List price $155.00

    Member price $139.50

  11. Add to Wish List Rethinking Advertising as Paratextual Communication

    Rethinking Advertising as Paratextual Communication

    Chris Hackley, Rungpaka A. Hackley
    Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising ...
    Hardback (2022)

    List price $103.00

    Member price $92.70

    Paperback (2023)

    List price $35.95

    Member price $28.76

  12. Add to Wish List Elgar Encyclopedia of Services

    Elgar Encyclopedia of Services

    Edited by Faïz Gallouj, Camal Gallouj, Marie-Christine Monnoyer, Luis Rubalcaba
    The Encyclopedia of Services is a ground-breaking resource that offers a unique overview of what constitutes the main source of wealth and employment in our contemporary economies, namely services. This title contains one or more Open A...
    Hardback (2023)

    List price $420.00

    Member price $378.00

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