£

Marketing

  1. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    'The role of emerging economies as target markets for firms has increased significantly, especially during the last ten years. Most of the books and studies published have focused on the macro-level analysis of entry barriers and/or inve...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $190.00

    Member price $171.00

  2. Add to Wish List Digital Marketing

    Digital Marketing

    Charles F. Hofacker
    Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...
    Paperback (2018)

    List price $50.95

    Member price $40.76

    Hardback (2018)

    List price $145.00

    Member price $130.50

  3. Add to Wish List Advanced Introduction to Consumer Behavior Analysis

    Advanced Introduction to Consumer Behavior Analysis

    Gordon Foxall
    ‘Consumer behavior is shaped by its context and consequences. This book is a critical and valuable introduction to recent developments in consumer behavior analysis, written by a leading scholar. Professor Foxall has extended the domain...
    Paperback (2017)

    List price $31.95

    Member price $25.56

    Hardback (2017)

    List price $120.00

    Member price $108.00

  4. Add to Wish List The Disappearing Product

    The Disappearing Product

    Chris Bilton
    ‘This book is a must-read for marketing practitioners in the media business. I would also highly recommend this book to students or researchers who want to understand the nature or business structure of creative industries. The creative ...
    Paperback (2017)

    List price $55.95

    Member price $44.76

    Hardback (2017)

    List price $130.00

    Member price $117.00

  5. Add to Wish List The Market Oriented University

    The Market Oriented University

    John A. Davis, Mark A. Farrell
    ‘The Market Oriented University provides a truly insightful look into the agents of change across the university systems. By offering a refreshing interpretation from a market-oriented view, John Davis and Mark Farrell make a compelling ...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $131.00

    Member price $117.90

  6. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    ‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery. Even when they are successful, they are never sure why. And too often rejections hurt, but don’t provide insight about how to increas...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $152.00

    Member price $136.80

  7. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    ‘This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development o...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $229.00

    Member price $206.10

  8. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $199.00

    Member price $179.10

  9. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    ‘This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case st...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $170.00

    Member price $153.00

  10. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    ‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $225.00

    Member price $202.50

  11. Add to Wish List Handbook of Research on Marketing and Corporate Social Responsibility

    Handbook of Research on Marketing and Corporate Social Responsibility

    Edited by Ronald Paul Hill, Ryan Langan
    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2014)

    List price $225.00

    Member price $202.50

  12. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    ‘The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.’ – David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in ...
    Paperback (2016)

    List price $50.00

    Member price $40.00

    Hardback (2015)

    List price $145.00

    Member price $130.50

My Cart