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Marketing

  1. Add to Wish List Alternative Marketing Approaches for Entrepreneurs

    Alternative Marketing Approaches for Entrepreneurs

    Björn Bjerke
    ‘This book offers a new way of thinking about the ontology and function of marketing in various entrepreneurial contexts. Björn Bjerke’s notable prior scholarship in social entrepreneurship underpins a foundation of knowledge and experie...
    Paperback (2019)

    List price $50.00

    Member price $40.00

    Hardback (2018)

    List price $140.00

    Member price $126.00

  2. Add to Wish List Handbook on Customer Centricity

    Handbook on Customer Centricity

    Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
    ‘Creating strategy from the outside in to put the customer first is a top priority of firms today. Helping firms do that is a pivotal goal of academics. This book lays a foundation for these goals by clearly defining the organizational s...
    Hardback (2019)

    List price $210.00

    Member price $189.00

  3. Add to Wish List Handbook of Research on New Product Development

    Handbook of Research on New Product Development

    Edited by Peter N. Golder, Debanjan Mitra
    ‘Peter Drucker said “Business has only two functions – marketing and innovation.” Imagine a collection of the latest thinking on the intersection of those two functions, leading to effective new product development. Golder and Mitra have...
    Paperback (2019)

    List price $68.00

    Member price $54.40

    Hardback (2018)

    List price $270.00

    Member price $243.00

  4. Add to Wish List Handbook of Marketing Analytics

    Handbook of Marketing Analytics

    Edited by Natalie Mizik, Dominique M. Hanssens
    ‘Handbook of Marketing Analytics is a very useful reference for the litigator wishing to gain greater expertise and insight into available tools for prosecuting and defending many types of commercial litigation. The technical chapters ha...
    Paperback (2019)

    List price $73.00

    Member price $58.40

    Hardback (2018)

    List price $290.00

    Member price $261.00

  5. Add to Wish List Handbook of Research on Franchising

    Handbook of Research on Franchising

    Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
    ‘In this Handbook the reader will find something for experienced and novice researchers. There are thoughtful reviews and analyses of traditional franchising questions, such as the relationship of royalty rates to franchise fees. There a...
    Paperback (2019)

    List price $72.95

    Member price $58.36

    Hardback (2017)

    List price $290.00

    Member price $261.00

  6. Add to Wish List New Methods of Market Research and Analysis

    New Methods of Market Research and Analysis

    G. Scott Erickson
    ‘This is a wonderfully well-written, highly readable, book that covers the rapidly changing and increasingly complex landscape of data-driven marketing in depth. The distance traveled from “Mad Men-esque” focus groups to sophisticated in...
    Paperback (2019)

    List price $49.95

    Member price $39.96

    Hardback (2017)

    List price $120.00

    Member price $108.00

  7. Add to Wish List Handbook of Research on Gender and Marketing

    Handbook of Research on Gender and Marketing

    Edited by Susan Dobscha
    ‘The Handbook of Research on Gender and Marketing is a timely volume that effectively updates and extends conversations on feminism, gender, gendered marketspaces, and the practices of consumers therein. Appropriately, this volume challe...
    Hardback (2019)

    List price $210.00

    Member price $189.00

  8. Add to Wish List Handbook of Research on Distribution Channels

    Handbook of Research on Distribution Channels

    Edited by Charles A. Ingene, James R. Brown, Rajiv P. Dant
    ‘Finally! We have a book that synthesizes the vast and long literature on marketing channels. As future researchers grapple with questions in the age of online channels of distribution, the contributions in this book, from leading thinke...
    Hardback (2019)

    List price $330.00

    Member price $297.00

  9. Add to Wish List Handbook on Place Branding and Marketing

    Handbook on Place Branding and Marketing

    Edited by Adriana Campelo
    ‘Adriana Campelo’s Handbook consolidates not only existing knowledge of place branding, it also offers insights into its controversies and possible solutions. Taking a stakeholder approach, the chapters include a wide range of concerns t...
    Paperback (2019)

    List price $57.95

    Member price $46.36

    Hardback (2017)

    List price $175.00

    Member price $157.50

  10. Add to Wish List Services, Experiences and Innovation

    Services, Experiences and Innovation

    Edited by Ada Scupola, Lars Fuglsang
    ‘As technological transformation continues to influence service production and consumption, Services, Experiences and Innovation provides key insights on the vital importance of understanding the links between three previously autonomous...
    Hardback (2018)

    List price $160.00

    Member price $144.00

  11. Add to Wish List Research Handbook of Innovation and Creativity for Marketing Management

    Research Handbook of Innovation and Creativity for Marketing Management

    Edited by Eric Shiu
    ‘The originality of this Handbook is in exploring conceptual and practical links between creativity and innovation at micro and macro level. The contributors take a multi-disciplinary approach to generate new insights into the meaning of...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $175.00

    Member price $157.50

  12. Add to Wish List Research Handbook of Marketing in Emerging Economies

    Research Handbook of Marketing in Emerging Economies

    Edited by Marin A. Marinov
    'The role of emerging economies as target markets for firms has increased significantly, especially during the last ten years. Most of the books and studies published have focused on the macro-level analysis of entry barriers and/or inve...
    Paperback (2018)

    List price $61.00

    Member price $48.80

    Hardback (2017)

    List price $190.00

    Member price $171.00

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