Marketing
-
Add to Wish List
![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more$61.56
-
Add to Wish List
![Handbook of Research on Franchising]()
Handbook of Research on Franchising
Edited by Frank Hoy, Rozenn Perrigot, Andrew Terry
Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, a...eBook:Find out more$61.56
-
Add to Wish List
![New Methods of Market Research and Analysis]()
New Methods of Market Research and Analysis
G. Scott Erickson
New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how new tec...eBook:Find out more$42.36
-
Add to Wish List
![Handbook on Place Branding and Marketing]()
Handbook on Place Branding and Marketing
Edited by Adriana Campelo
Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to tra...eBook:Find out more$48.76
-
Add to Wish List
![Research Handbook of Innovation and Creativity for Marketing Management]()
Research Handbook of Innovation and Creativity for Marketing Management
Edited by Eric Shiu
This groundbreaking Handbook is a collection of the most recent research in innovation and creativity as it applies to marketing management. It uniquely combines the work of innovation and creativity scholars in the same book.eBook:Find out more$51.96
-
Add to Wish List
![Research Handbook of Marketing in Emerging Economies]()
Research Handbook of Marketing in Emerging Economies
Edited by Marin A. Marinov
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issue...eBook:Find out more$51.96
-
Add to Wish List
![Digital Marketing]()
Digital Marketing
Charles F. Hofacker
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing,...eBook:Find out more$43.16
-
Add to Wish List
![Advanced Introduction to Consumer Behavior Analysis]()
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that...eBook:Find out more$27.16
-
Add to Wish List
![The Disappearing Product]()
The Disappearing Product
Chris Bilton
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), di...eBook:Find out more$47.16
-
Add to Wish List
![The Market Oriented University]()
The Market Oriented University
John A. Davis, Mark A. Farrell
The next decade will be transformative for the higher education sector. Government funding is decreasing. Through their marketing activities universities have created the ‘student consumer.’ The student consumer is prepared to shop aroun...eBook:Find out more$37.56
-
Add to Wish List
![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
This much-anticipated book is a comprehensive guide to a successful publishing strategy. Written by top journal editors, it introduces the publishing process, resolves practical issues, encourages the right methods and offers tips for na...eBook:Find out more$37.56
-
Add to Wish List
![Handbook of Service Business]()
Handbook of Service Business
Edited by John R. Bryson, Peter W. Daniels
Service business accounts for more than 75 per cent of the wealth and employment created in most developed market economies. The management and economics of service business is based around selling expertise, knowledge and experiences. T...eBook:Find out more$60.76
