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Marketing

  1. Add to Wish List Handbook of Service Marketing Research

    Handbook of Service Marketing Research

    Edited by Roland T. Rust, Ming-Hui Huang
    ‘This is an essential resource for managers and scholars interested in services marketing. It covers the topic comprehensively and in novel ways. All the luminaries in the field are represented. Buy this book and you will be up to date o...
    Paperback (2015)

    List price $71.95

    Member price $57.56

    Hardback (2014)

    List price $280.00

    Member price $252.00

  2. Add to Wish List Marketing for Entrepreneurs and SMEs

    Marketing for Entrepreneurs and SMEs

    Maja Konečnik Ruzzier, Mitja Ruzzier, Robert D. Hisrich
    ‘A timely text, which presents key marketing concepts, frameworks, and tools in an easy-to-follow manner. The case vignettes, drawn from contemporary marketing practices of entrepreneurial companies around the world, provide nice illustr...
    Paperback (2015)

    List price $43.95

    Member price $35.16

    Hardback (2014)

    List price $124.00

    Member price $111.60

  3. Add to Wish List Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    ‘Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international advertising research. From culture to methodologies to the newest in digital appr...
    Paperback (2014)

    List price $71.95

    Member price $57.56

    Hardback (2012)

    List price $272.00

    Member price $244.80

  4. Add to Wish List Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    ‘The immense literature on born globals contains a cottage industry of research that includes many different definitions, operationalizations and conclusions. It is time to reflect on what insights we have gained. The editors have really...
    Paperback (2014)

    List price $72.00

    Member price $57.60

    Hardback (2012)

    List price $225.00

    Member price $202.50

  5. Add to Wish List Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    ‘. . . this Handbook could be recommended for everybody willing to establish or deepen the knowledge in consumer behavior, discover potential research areas and understand challenges of future consumer research.’ – Transfer
    Paperback (2014)

    List price $71.95

    Member price $57.56

    Hardback (2012)

    List price $289.00

    Member price $260.10

  6. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    This textbook provides a truly international approach to the emerging field of sports marketing and provides the reader with the best practices of over 200 companies and sports clubs around the world. Sports Marketing explores the lates...
    Paperback (2013)

    List price $80.95

    Member price $64.76

    Hardback (2013)

    List price $162.00

    Member price $145.80

  7. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $253.00

    Member price $227.70

  8. Add to Wish List Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    ‘This ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) a...
    Paperback (2013)

    List price $77.95

    Member price $62.36

    Hardback (2011)

    List price $253.00

    Member price $227.70

  9. Add to Wish List Brands and Branding Geographies

    Brands and Branding Geographies

    Edited by Andy Pike
    ‘An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.’ – John A. Quelch, Harvard Business School, US
    Paperback (2013)

    List price $72.00

    Member price $57.60

    Hardback (2011)

    List price $168.00

    Member price $151.20

  10. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    ‘Branded Lives explodes the myth that a brand must, or even can stand for one unified, easily communicated message. While warning of the dangers of managing to preserve this myth, the book also celebrates the plurality of brand meanings ...
    Paperback (2013)

    List price $50.95

    Member price $40.76

    Hardback (2011)

    List price $129.00

    Member price $116.10

  11. Add to Wish List Handbook of Business-to-Business Marketing

    Handbook of Business-to-Business Marketing

    Edited by Gary L. Lilien, Rajdeep Grewal
    This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutually value-generating relationships betw...
    Paperback (2013)

    List price $89.95

    Member price $71.96

    Hardback (2012)

    List price $312.00

    Member price $280.80

  12. Add to Wish List Handbook of Pricing Research in Marketing

    Handbook of Pricing Research in Marketing

    Edited by Vithala R. Rao
    Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. ...
    Paperback (2010)

    List price $97.00

    Member price $77.60

    Hardback (2009)

    List price $304.00

    Member price $273.60

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