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  1. Add to Wish List Collaborating with Customers to Innovate

    Collaborating with Customers to Innovate

    Emanula Prandelli, Mohanbir Sawhney, Gianmario Verona
    A groundbreaking study of the customer’s role in new production development.  ‘Customers have become a critical innovation partner for companies in many industries. At the same time, new information technologies have made such collabora...
    Paperback (2010)

    List price $47.00

    Member price $37.60

    Hardback (2008)

    List price $127.00

    Member price $114.30

  2. Add to Wish List Business Relating Business

    Business Relating Business

    Ian Wilkinson
    ‘This is a most informative, comprehensive, and well-written book. It is full of interesting detail, and the analysis – though involving many complex ideas – is presented in a coherent and logical style that ensures the reader’s interest...
    Paperback (2010)

    List price $57.00

    Member price $45.60

    Hardback (2008)

    List price $150.00

    Member price $135.00

  3. Add to Wish List International Business Marketing in Emerging Country Markets

    International Business Marketing in Emerging Country Markets

    Hans Jansson
    This book illustrates how multinational corporations solve business-to-business or industrial marketing problems they encounter in markets in large emerging countries. The author finds that traditional ideas and frameworks used for analy...
    Paperback (2009)

    List price $56.95

    Member price $45.56

    Hardback (2007)

    List price $146.00

    Member price $131.40

  4. Add to Wish List Handbook of Qualitative Research Methods in Marketing

    Handbook of Qualitative Research Methods in Marketing

    Edited by Russell W. Belk
    The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods ...
    Paperback (2008)

    List price $102.00

    Member price $81.60

    Hardback (2007)

    List price $309.00

    Member price $278.10

  5. Add to Wish List The Economics of Retailing and Distribution

    The Economics of Retailing and Distribution

    Roger R. Betancourt
    ‘This book should become a standard reference in the field. . . It combines rigorous modeling with sophisticated econometrics and includes telling examples to illustrate general principles.’ – Dennis C. Mueller, University of Vienna, Aus...
    Paperback (2006)

    List price $62.00

    Member price $49.60

    Hardback (2005)

    List price $140.00

    Member price $126.00

  6. Add to Wish List Handbook of Research in International Marketing

    Handbook of Research in International Marketing

    Edited by Subhash C. Jain
    Presenting the challenges and opportunities ahead, the contributors to this volume critically examine the current status and future direction of research in international marketing. The result of a sustained and lively dialogue among con...
    Paperback (2005)

    List price $92.00

    Member price $73.60

    Hardback (2003)

    List price $272.00

    Member price $244.80

  7. Add to Wish List Entrepreneurial Marketing

    Entrepreneurial Marketing

    Björn Bjerke, Claes M. Hultman
    ‘The cornerstones of the book’s thesis are core aspects of knowledge, change, understanding, marketing behaviour and entrepreneurship, in the context of small firms. The focal aspect of the book is marketing of small firms which are grow...
    Paperback (2004)

    List price $60.95

    Member price $48.76

    Hardback (2002)

    List price $154.00

    Member price $138.60

  8. Add to Wish List The Elgar Companion to Consumer Research and Economic Psychology

    The Elgar Companion to Consumer Research and Economic Psychology

    Edited by Peter E. Earl, Simon Kemp
    ‘This fine scholarly reference work analyses and surveys consumer research and economic psychology. . . . The editors . . . have assembled an impressive, international group of more than 110 scholar/researcher contributions. . . . Some o...
    Paperback (2002)

    List price $86.00

    Member price $68.80

    Hardback (1999)

    List price $327.00

    Member price $294.30

  9. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    ‘Microeconomics for Business and Marketing is an extremely impressive piece of work. I would go so far as to say that it is without any doubt the best textbook on microeconomics which is available, both in terms of the range of material...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (1995)

    List price $190.00

    Member price $171.00

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