£

Marketing

  1. Add to Wish List How to Get Published in the Best Management Journals

    How to Get Published in the Best Management Journals

    Edited by Timothy Clark, Mike Wright, David J. Ketchen Jr.
    ‘For many, the process of publishing in the best management journals is an enigma wrapped in a mystery. Even when they are successful, they are never sure why. And too often rejections hurt, but don’t provide insight about how to increas...
    Paperback (2017)

    List price $44.00

    Member price $35.20

    Hardback (2016)

    List price $155.00

    Member price $139.50

  2. Add to Wish List Visual Branding

    Visual Branding

    Edward F. McQuarrie, Barbara J. Phillips
    ‘This is the best book ever written on what is, or should be, the best path to understanding how, when and where advertising works or does not. What “social” psychologists see as information to be processed . . . sigh . . . McQuarrie an...
    Hardback (2016)

    List price $142.00

    Member price $127.80

  3. Add to Wish List Research Handbook on Corporate Social Responsibility in Context

    Research Handbook on Corporate Social Responsibility in Context

    Edited by Anders Örtenblad
    ‘It is inspiring to see an innovative volume that focuses on the concept and variety of corporate social responsibility (CSR) frameworks, as conceptualized and manifested in a range of contexts – religious affiliation, level of economic ...
    Hardback (2016)

    List price $232.00

    Member price $208.80

  4. Add to Wish List Marketing Rural Tourism

    Marketing Rural Tourism

    Gunjan Saxena
    ‘This unique, challenging and thoroughly refreshing book offers a welcome new perspective on the marketing of rural tourism. Drawing on research in sometimes novel contexts around the world, it explores the stories and experiences of tho...
    Hardback (2016)

    List price $121.00

    Member price $108.90

  5. Add to Wish List Handbook of Service Business

    Handbook of Service Business

    Edited by John R. Bryson, Peter W. Daniels
    ‘This book presents the newest research on service business from an economic, production and geographical perspective. It contains profound analyses and new approaches. New business trends, internationalization and economic development o...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $240.00

    Member price $216.00

  6. Add to Wish List Handbook on Research in Relationship Marketing

    Handbook on Research in Relationship Marketing

    Edited by Robert M. Morgan, Janet Turner Parish, George Deitz
    The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academi...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $210.00

    Member price $189.00

  7. Add to Wish List Social Marketing and Behaviour Change

    Social Marketing and Behaviour Change

    Linda Brennan, Wayne Binney, Lukas Parker, Torgeir Aleti, Dang Nguyen
    ‘This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case st...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $179.00

    Member price $161.10

  8. Add to Wish List Research Handbook on Export Marketing

    Research Handbook on Export Marketing

    Edited by Craig C. Julian
    ‘The Research Handbook on Export Marketing provides a wealth of vital knowledge from scholars who are experts in their fields from around the world. The book emphasizes the most topical issues in international marketing today – small and...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2015)

    List price $235.00

    Member price $211.50

  9. Add to Wish List Handbook of Research on Marketing and Corporate Social Responsibility

    Handbook of Research on Marketing and Corporate Social Responsibility

    Edited by Ronald Paul Hill, Ryan Langan
    The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social responsibility, with a focus on marketin...
    Paperback (2016)

    List price $72.00

    Member price $57.60

    Hardback (2014)

    List price $232.00

    Member price $208.80

  10. Add to Wish List Handbook on the Economics of Retailing and Distribution

    Handbook on the Economics of Retailing and Distribution

    Edited by Emek Basker
    ‘This is an impressive volume that brings together top researchers working on the economics of retailing and distribution. The content ranges from rich descriptive analyses of the key aspects of technical change driving the industry, to ...
    Hardback (2016)

    List price $299.00

    Member price $269.10

  11. Add to Wish List The New Consumer Online

    The New Consumer Online

    Edward F. McQuarrie
    ‘McQuarrie explores online consumer behavior from the perspective of a sociologist. His book is a theoretical, philosophical, and at times whimsical collection of essays. McQuarrie's work includes approaches to marketing research as well...
    Hardback (2016)

    List price $138.00

    Member price $124.20

  12. Add to Wish List Concerned Markets

    Concerned Markets

    Edited by Susi Geiger, Debbie Harrison, Hans Kjellberg, Alexandre Mallard
    ‘The insightful chapters collected here show that markets are a matter of concern because they can be spaces for making concerns matter.’ – David Stark, Columbia University, US and author of The Sense of Dissonance: Accounts of Worth in ...
    Paperback (2016)

    List price $50.00

    Member price $40.00

    Hardback (2015)

    List price $145.00

    Member price $130.50

My Cart