Marketing
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![Retail and Channel Marketing]()
Retail and Channel Marketing
Sandro Castaldo, Monica Grosso, Katia Premazzi
Now in its second edition, this updated text explores the contemporary trends in retail and channel marketing. Disentangling the complexity of channel marketing issues, it offers a systematic overview of the key concepts and intricacies ...eBook:Find out more$45.56
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![A Research Agenda for Event Management]()
A Research Agenda for Event Management
Edited by John Armbrecht, Erik Lundberg, Tommy D. Andersson
This book explores and expands upon the core topics in the current academic debate within event management research. Emerging areas and innovative methodologies are organised into three themes: Events in Society, Event Consumers, and the...eBook:Find out more$37.56
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![Handbook on Cross-Cultural Marketing]()
Handbook on Cross-Cultural Marketing
Edited by Glen H. Brodowsky, Camille P. Schuster
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and...eBook:Find out more$65.00
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![How to Get Published in the Best Management Journals]()
How to Get Published in the Best Management Journals
Edited by Mike Wright, David J Ketchen, Jr., Timothy Clark
This expanded second edition of a classic career guide offers fascinating insight into the publishing environment for the management discipline, drawing on a wealth of knowledge and experiences from leading scholars and top-level journal...eBook:Find out more$43.96
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![How to Get Published in the Best Marketing Journals]()
How to Get Published in the Best Marketing Journals
Edited by David W. Stewart, Daniel M. Ladik
This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of pub...eBook:Find out more$41.56
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![Entrepreneurial Marketing]()
Entrepreneurial Marketing
Robert D. Hisrich, Veland Ramadani
One key for success for the entrepreneur is to obtain sales (revenue) and profits as quickly as possible upon launching the venture. Entrepreneurial Marketing, focuses on all the essential elements to successfully achieve these needed sa...eBook:Find out more$41.56
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![Research Handbook on Employee Pro-Environmental Behaviour]()
Research Handbook on Employee Pro-Environmental Behaviour
Edited by Victoria Wells, Diana Gregory-Smith, Danae Manika
This Research Handbook brings together leading academics of employee pro-environmental behaviour to highlight the key features and challenges of this growing field. The international contributors draw on studies from across the methodolo...eBook:Find out more$63.96
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![The Nordic Wave in Place Branding]()
The Nordic Wave in Place Branding
Edited by Cecilia Cassinger, Andrea Lucarelli, Szilvia Gyimóthy
The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the ...eBook:Find out more$40.00
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![Alternative Marketing Approaches for Entrepreneurs]()
Alternative Marketing Approaches for Entrepreneurs
Björn Bjerke
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consume...eBook:Find out more$43.96
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![Handbook of Research on New Product Development]()
Handbook of Research on New Product Development
Edited by Peter N. Golder, Debanjan Mitra
New products are the major driver of revenue growth in today''s dynamic business environment. In this Handbook, the world''s foremost experts on new product development bring together the latest thinking on this vitally important topic. ...eBook:Find out more$59.96
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![Handbook on Customer Centricity]()
Handbook on Customer Centricity
Edited by Robert W. Palmatier, Christine Moorman, Ju-Yeon Lee
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentati...eBook:Find out more$65.00
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![Handbook of Marketing Analytics]()
Handbook of Marketing Analytics
Edited by Natalie Mizik, Dominique M. Hanssens
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the anal...eBook:Find out more$63.96
