Marketing

  1. Add to Wish List Handbook of Research on Customer Equity in Marketing

    Handbook of Research on Customer Equity in Marketing

    Edited by V. Kumar, Denish Shah
    Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metri...
    Hardback (2015)

    List price $250.00

    Member price $225.00

  2. Add to Wish List Branding Chinese Mega-Cities

    Branding Chinese Mega-Cities

    Edited by Per Olof Berg, Emma Björner
    This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion cent...
    Hardback (2014)

    List price $155.00

    Member price $139.50

  3. Add to Wish List Handbook of Research on International Advertising

    Handbook of Research on International Advertising

    Edited by Shintaro Okazaki
    The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom b...
    Paperback (April 2014)

    List price $71.95

    Member price $57.56

    Out of Stock
    Hardback (April 2012)

    List price $280.00

    Member price $252.00

    Out of Stock
  4. Add to Wish List Handbook of Research on Born Globals

    Handbook of Research on Born Globals

    Edited by Mika Gabrielsson, V. H. Manek Kirpalani
    This impressive Handbook provides a dynamic perspective on the development of successful born global firms, including evolutionary phases and pathways of growth, emergence of entire born global industries, role of founders’ linkages, exp...
    Paperback (2014)

    List price $72.00

    Member price $57.60

    Hardback (March 2012)

    List price $235.00

    Member price $211.50

    Out of Stock
  5. Add to Wish List Handbook of Developments in Consumer Behaviour

    Handbook of Developments in Consumer Behaviour

    Edited by Victoria K. Wells, Gordon Foxall
    Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics ...
    Paperback (2014)

    List price $71.95

    Member price $57.56

    Hardback (August 2012)

    List price $293.00

    Member price $263.70

    Out of Stock
  6. Add to Wish List Handbook on the Experience Economy

    Handbook on the Experience Economy

    Edited by Jon Sundbo, Flemming Sørensen
    This illuminating Handbook presents the state-of-the-art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understan...
    Hardback (2013)

    List price $264.00

    Member price $237.60

  7. Add to Wish List Sports Marketing

    Sports Marketing

    John A. Davis, Jessica Zutz Hilbert
    Written in an accessible and succinct style, the textbook illustrates key themes with clear graphics and relevant real-world examples. It discusses significant elements of marketing theory and the latest practices to allow undergraduate ...
    Paperback (2013)

    List price $80.95

    Member price $64.76

    Hardback (November 2013)

    List price $162.00

    Member price $145.80

    Out of Stock
  8. Add to Wish List Emotions and Consumption Behaviour

    Emotions and Consumption Behaviour

    Isabella Soscia
    This stimulating book scrutinizes how emotions function in consumers, from both a psychological and a managerial perspective. It demonstrates how gratitude, happiness, guilt, anger, pride and sadness determine different post-consumption ...
    Hardback (June 2013)

    List price $111.00

    Member price $99.90

    Out of Stock
  9. Add to Wish List Handbook of Islamic Marketing

    Handbook of Islamic Marketing

    Edited by Özlem Sandıkcı, Gillian Rice
    The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world...
    Paperback (June 2013)

    List price $77.95

    Member price $62.36

    Out of Stock
    Hardback (December 2011)

    List price $261.00

    Member price $234.90

    Out of Stock
  10. Add to Wish List Handbook of Marketing Strategy

    Handbook of Marketing Strategy

    Edited by Venkatesh Shankar, Gregory S. Carpenter
    This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocati...
    Paperback (2013)

    List price $81.00

    Member price $64.80

    Hardback (2012)

    List price $261.00

    Member price $234.90

  11. Add to Wish List International Marketing and the Country of Origin Effect

    International Marketing and the Country of Origin Effect

    Edited by Giuseppe Bertoli, Riccardo Resciniti
    The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-r...
    Hardback (2013)

    List price $130.00

    Member price $117.00

  12. Add to Wish List Branded Lives

    Branded Lives

    Edited by Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola
    Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at w...
    Paperback (April 2013)

    List price $50.95

    Member price $40.76

    Out of Stock
    Hardback (October 2011)

    List price $130.00

    Member price $117.00

    Out of Stock
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