Marketing
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![Group and Team Work]()
Group and Team Work
Ricardo Flores, Antonina Bauman
By setting out a step-by-step guide on the implementation of a theoretically robust teamwork-centric approach to education, Group and Team Work explains valuable teamwork theory and practical dynamics. It details specific approaches educ... -
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![The Materials of Service Design]()
The Materials of Service Design
Johan Blomkvist, Simon Clatworthy, Stefan Holmlid
If Design is about forming materials, then what are the materials of Service Design? In this ground-breaking book, Johan Blomkvist, Simon Clatworthy and Stefan Holmlid explore this question by establishing a discourse around the material... -
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![Handbook of Customer Engagement in Tourism Marketing]()
Handbook of Customer Engagement in Tourism Marketing
Edited by Raouf A. Rather, Haywantee Ramkissoon
Providing an overview of current research and empirical applications, this Handbook serves as an authoritative and comprehensive guide to customer engagement in the tourism industry. Addressing important challenges, contributions from a ... -
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![A Research Agenda for Brand Management in a New Era of Consumerism]()
A Research Agenda for Brand Management in a New Era of Consumerism
Edited by Ceridwyn King, Enrique Murillo
Tracking the seismic shifts in consumerism over time, this cutting-edge Research Agenda provides a theoretical and methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key c... -
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![Research Handbook on Brand Co-Creation]()
Research Handbook on Brand Co-Creation
Edited by Stefan Markovic, Richard Gyrd-Jones, Sylvia von Wallpach, Adam Lindgreen
Bringing together different theoretical perspectives on brand co-creation and discussing their practical applicability and ethical implications, this Research Handbook explores emerging notions of brand construction which view brands as ...eBook:Find out more$50.40
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![Brand Protection and the Global Risk of Product Counterfeits]()
Brand Protection and the Global Risk of Product Counterfeits
Edited by Jeremy M. Wilson
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and th...eBook:Find out more$37.60
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![Fixing Prices]()
Fixing Prices
Franck Cochoy, Johan Hagberg, Hans Kjellberg
Shedding light on a range of price adjustment mechanisms and price display technologies, this incisive book offers a clear overview of the retail price setting and alteration process. Based on a detailed study of a century of pricing pra... -
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![Digital Marketing Strategy]()
Digital Marketing Strategy
Niko Lahtinen, Kimmo Pulkka, Heikki Karjaluoto, Joel Mero
This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketin... -
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![Concise Introduction to Sports Marketing]()
Concise Introduction to Sports Marketing
T. B. Cornwell, Steffen Jahn
This engaging Concise Introduction offers meaningful insight into sport marketing from the central perspectives of authenticity and engagement. It explores new thinking on a variety of key subjects such as sport participation, fan experi... -
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![A Research Agenda for Event Impacts]()
A Research Agenda for Event Impacts
Edited by Nicholas Wise , Kelly Maguire
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between theory and practice in event impacts research. Top scholars critically assess ...eBook:Find out more$37.60
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![A Research Agenda for Consumer Financial Behavior]()
A Research Agenda for Consumer Financial Behavior
Edited by Jing J. Xiao, Satish Kumar
With contributions from an international range of active researchers, this Research Agenda provides a timely literature review on core topics related to consumer financial behavior. Chapters cover financial management behavior, desirable...eBook:Find out more$40.00
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![Cross-Cultural Consumer Behavior]()
Cross-Cultural Consumer Behavior
Katja Gelbrich, Stefan W. Müller, Stanford A. Westjohn
This cutting-edge book unpacks the relationship between culture and consumer behavior to present the state-of-the-art in cross-cultural consumer research. Examining how culture shapes what consumers seek, evaluate and choose to purchase,...eBook:Find out more$50.40
