Strategic Management
-
Add to Wish List
![The Network Economy]()
The Network Economy
Ard-Pieter de Man
With an ever increasing number of relationships between different companies, overseeing a portfolio of strategic alliances has become one of the most challenging tasks for managers. Indeed, the network, rather than the individual firm, h... -
Add to Wish List
![Innovation Management in the ICT Sector]()
Innovation Management in the ICT Sector
Edward I. Huizenga
Edward Huizenga explores how knowledge and service intensive companies can thrive on innovation and entrepreneurship in the ICT sector. He applies new theoretical insights from strategy and organisation theory, and includes case studies ... -
Add to Wish List
![Strategic Affiliate Marketing]()
Strategic Affiliate Marketing
Simon Goldschmidt, Sven Junghagen, Uri Harris
Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...eBook:Find out more$47.96
-
Add to Wish List
![The Environment in Corporate Management]()
The Environment in Corporate Management
Jean-Baptiste Lesourd, Steven G.M. Schilizzi
The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organisation analysis to provide an ordered and consistent picture. The ... -
Add to Wish List
![Microeconomics for Business and Marketing]()
Microeconomics for Business and Marketing
Peter E. Earl
Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
