Strategic Management

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  1. Add to Wish List Strategic Affiliate Marketing

    Strategic Affiliate Marketing

    Simon Goldschmidt, Sven Junghagen, Uri Harris
    Even though it can be argued that affiliate marketing is an old phenomenon, in a rapidly changing online business environment, it is still a new and developing business area. This highly topical book contains a thorough analysis of affil...
    Paperback (2004)

    List price $57.00

    Member price $45.60

    Hardback (2003)

    List price $127.00

    Member price $114.30

  2. Add to Wish List The Environment in Corporate Management

    The Environment in Corporate Management

    Jean-Baptiste Lesourd, Steven G.M. Schilizzi
    The Environment in Corporate Management includes an up-to-date treatment of business practices, norms and standards, using the tools of microeconomic and industrial organisation analysis to provide an ordered and consistent picture. The ...
    Paperback (2003)

    List price $82.00

    Member price $65.60

    Hardback (2002)

    List price $182.00

    Member price $163.80

  3. Add to Wish List Microeconomics for Business and Marketing

    Microeconomics for Business and Marketing

    Peter E. Earl
    Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specificall...
    Paperback (1995)

    List price $55.00

    Member price $44.00

    Hardback (1995)

    List price $190.00

    Member price $171.00

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